Marketing
Multi Channel Marketing
Because of political backlash, the United States Postal Service has cancelled its plans to end Saturday mail delivery by this summer. This is great news in the marketing world! It makes more sense now than ever to do Multi Channel Marketing. Multi Channel Marketing allows you to send a direct mail piece to your potential ... Read more
Spring Is In The Air!
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been ... Read more
At DMA 2012: New initiative promotes, defends data collection
~B to B Magazine – Christopher Hosford – 10/15/12 Las Vegas—The Direct Marketing Association has introduced the Data-Driven Marketing Institute, an initiative designed “to set the record straight” about marketers’ collection and use of data. The announcement was made today at the DMA’s annual conference and expo here. The initiative will focus on advancing the ... Read more
Creating marketing ‘so good it feels like service’
~Posted by Christopher Hosford – BtoB Magazine – October 1, 2012 The essence of direct marketing these days isn’t necessarily a personalized mail piece or timely offer (although it can include those). What’s happening more and more are subtle but persistent efforts to understand each customer as an individual and leverage data so that each ... Read more
Direct Marketing Campaign vs. Political Campaign
In an election season, one cannot turn on any sort of media outlet without hearing about the candidates that are running. Recently, when listening to one after another, it made me think of a few things; first, I am very happy that I am able to assist my clients with their data and marketing needs ... Read more
Hot Summer Back to School
Whewww!! What a HOT SUMMER!! The summer has been keeping things HOT here at Dundee Data!! Not only has the heat been intense in Nebraska, but the Volume and Projects we have been doing for our clients have been blossoming as well as things do in the summer!! But now it’s that time again when ... Read more
What’s The Right Marketing Strategy For Your Company?
What are the fundamental principles of your marketing strategy? According to an article by Charlie Cook, if you can answer this question, you’re among one percent of business owners who actually can. Most people think about their ways of marketing and wonder why their company’s profits aren’t growing as quickly as they think they should ... Read more
The “Right” email provider is crucial to your success in “Direct Marketing”
Years ago in this new fast paced industry we thought that email marketing would be the end all for everything direct marketing related….We quickly realized that was a big mistake. But now, at Dundee Data, you can utilize the most extensively accepted communication channel and it is more effective than ever before. You have to ... Read more
Springtime Marketing
Good Morning, I hope you all are enjoying some Beautiful Spring Weather! I know we have been receiving unusual warm weather here. And we are loving it!! I hear many people talking about spring cleaning, and putting their winter clothes away. I am not quite ready to put my winter clothes away just yet. In Nebraska, ... Read more
Direct Mail Takes Another Hit
With the postage rates going up again this year, marketers are having to sharpen their pencils and their pocket books yet again. However, just because rates are going up, doesn’t mean we should stop direct mail all together. Marketers just need to be smarter and more specific about who they are targeting. Amazingly, a lot ... Read more
Marketing In the New Year
When it comes to a New Year, a lot of us make New Year’s Resolutions, most of them on a personal level. Some want to lose weight, others want to pay of debt, but when it comes to your professional life, do any of us think to make resolutions there? I ran across an article ... Read more
Spreading Out Your Marketing Efforts Creates Less Competition
While many are hyped up about Social Media taking over the marketing world in 2012, don’t forget that it is extremely important to get a good mix of marketing efforts with your budget. While it is almost effortless to post an ad on Facebook or Google these days, it is in the same way as ... Read more
12 Things About Dundee Data
With the Holiday’s upon us, I thought it would be fun to take a Christmas staple and switch it up a bit. Here are 12 things about us that helps set Dundee Data aside from the rest. 12. Attentive- We pay attention to our clients needs and to the constant changes in the industry. 11. ... Read more
All the Right Ingredients
As I many of you know I have a love affair with food. I love food!! All types of food, appetizers, main dishes, sides, desserts and of yes snacks, especially Cookies! Many people share my love of cookies, how do I know this, because I love making cookies, and sharing them with people. While trying ... Read more
Full-Service Marketing Agency in Omaha
Dundee Data Direct, A Full-Service Marketing Agency in Omaha If I were to ask someone, Are you on Facebook? And they answered, What’s Facebook? You might get this response from me, What rock have you been hiding under? I know, I know, lame cliché right? I apologize, I’m full of one-liners and I tend to ... Read more
Exposure is Key, Content is KING!!!!
In a world of cell phones, social platforms and every other way to communicate at the tip of our finger tips, how do you market? Marketing has taken a turn for the advanced and if you do not jump on board you will get left behind at the bus stop with your pager. Consumers are ... Read more
Insight Realtime
Insite Realtime™ Now you can add personalization to non-personalized media! How it works 1. Within your print, broadcast or online ad, readers and viewers will be directed to an area that says something like “For a special offer for you…” 2. Individuals will then be asked to enter a URL such as www.SpecialOfferForMe.com. 3. They ... Read more
Consumer Direct
This is a multi-sourced and data-enriched consumer information product of transaction and response-driven elements that are demographically selectable for any marketing communication program from list generation to customer database enhancement. It contains actionable information on nearly 110 million households and 220 million individuals brought together “relationally” from pivotal file sources used for demographically selectable items ... Read more
ARE YOU VIRAL? WE ARE!!!!!!
Insider Secrets To Create a Viral Web Video by Jared Wright So what exactly makes a web video ‘go viral’ and spread across the web? More importantly, how do you make a web video that leads to increased sales? There’s no need for expensive production or professional editing – with a $150 Flip Camera and ... Read more
WE ARE BLOGGIN’ BABY!!!
Dundee Data Direct was formed in 2007 with a vision, a vision to be a company with a presence in the Omaha Community. The founders of Dundee Data Direct (Wright Direct and J Edwin Brown) primarily were list brokers when we started the joint venture. We have now evolved into a true marketing company, not ... Read more
