targeted advertising

‘Do not track’ congressional hearing set for April 24

April 23, 2013 • Dundee Data

According to B2B Magazine – 4-22-13 Washington, D.C.—Sen. Jay Rockefeller (D-W.Va.) plans to hold a hearing on Wednesday, April 24, on the advertising industry’s use of behavioral tracking data and the state of do not track standards. Rockefeller, who has said that the advertising industry’s current efforts at policing its own online advertising practices are insufficient, is […]

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At DMA 2012: New initiative promotes, defends data collection

October 15, 2012 • Dundee Data

~B to B Magazine – Christopher Hosford – 10/15/12 Las Vegas—The Direct Marketing Association has introduced the Data-Driven Marketing Institute, an initiative designed “to set the record straight” about marketers’ collection and use of data. The announcement was made today at the DMA’s annual conference and expo here. The initiative will focus on advancing the […]

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