At DMA 2012: New initiative promotes, defends data collection

October 15, 2012 • Dundee Data

~B to B Magazine – Christopher Hosford – 10/15/12 Las Vegas—The Direct Marketing Association has introduced the Data-Driven Marketing Institute, an initiative designed “to set the record straight” about marketers’ collection and use of data. The announcement was made today at the DMA’s annual conference and expo here. The initiative will focus on advancing the […]

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DMA finds direct-mail response rates outperform digital

June 14, 2012 • Dundee Data

New York—While direct mail has been marginalized in favor of digital channels in recent years, direct-mail response rates outperform digital programs, according to a report from the Direct Marketing Association. According to the DMA’s “2012 Response Rate Report,” response rates for direct mail to existing customers average 3.40%, compared with 0.12% for email. However, the […]

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Tradeshow Marketing

October 5, 2011 • Dundee Data

With the annual DMA tradeshow just around the corner, I thought an article about tradeshow marketing was appropriate.  Tradeshows are an ideal place to showcase your products, services and your company to new and current customers.  Here are some tips on how to make your next tradeshow exhibit successful.  Booth Staff Selection: Always staff your […]

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