b2c marketing

Creating marketing ‘so good it feels like service’

October 9, 2012 • Dundee Data

~Posted by Christopher Hosford – BtoB Magazine – October 1, 2012 The essence of direct marketing these days isn’t necessarily a personalized mail piece or timely offer (although it can include those). What’s happening more and more are subtle but persistent efforts to understand each customer as an individual and leverage data so that each […]

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