marketing strategy

Effective Mailing List Strategies

March 5, 2013 • Dundee Data

Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]

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What’s The Right Marketing Strategy For Your Company?

May 7, 2012 • Dundee Data

What are the fundamental principles of your marketing strategy?  According to an article by Charlie Cook, if you can answer this question, you’re among one percent of business owners who actually can.  Most people think about their ways of marketing and wonder why their company’s profits aren’t growing as quickly as they think they should […]

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Urban Hunter

January 27, 2011 • Dundee Data

I was fortunate enough to go on a deer hunt with a good buddy of mine and client, Chris Bober, As I sat out there in the woods pondering life, I realized that my life as a marketer is strikingly similar to that of a hunter. I quickly created 4 quick tips that you […]

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