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Effective Mailing List Strategies

March 5, 2013 • Dundee Data • Marketing Campaigns

Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group.

Once the proper target is identified and a mailing list is compiled, it’s time to figure out the message of the campaign. With little time to capture the prospects’ attention, a simple and powerful offer is key. Also, make the prospect’s next steps clear. Are they to visit a website, visit a store or send a donation?

Along with a clear message – the contact should be memorable. Creativity goes a long way, especially within the potential piles of mail a prospect may receive in a given day. Well-designed postcards with a clear call to action will likely capture prospects’ attention. By using a powerful image and every inch of the post card effectively, a higher response rate is likely. Once the mailing has been sent to targeted consumers, follow-up is recommended with each recipient. This can often double the response rate.

It can be difficult for businesses to create and manage these types of targeted mailing lists and campaigns. Our expertise at Dundee Data is not only to create and manage these consumer mailing lists, but to assist companies in developing and executing a strategy. An effective strategy will yield a higher response rate and a higher ROI.

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