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Targeted Marketing Leads and their Importance in the Insurance Arena
December is always a great month for the direct marketing business. Businesses are gearing up for a year end push (hopefully spending what is left of their marketing budget with you) as well as focusing on a great start for the New Year. The most important thing for any business is to find a company […]
Don’t Let Your Targeted Marketing Grind to a Halt
People think this is the time of year when work and marketing campaigns grind to a halt. When in reality, this is the time of year when companies are looking to spend the rest of their 2013 budgets and start planning for their 2014 budgets. Just because it is the end of the year doesn’t […]
Why? What does that mean? Questions from a four year old and how it relates to targeted mailing lists.
As a mother of a very inquisitive four year old, I have heard many “Why’s?” “What does that mean?” and “How does that work?”… As I was getting ready to right my blog, I got to thinking… hmmmm, these questions also fit well with what I do here at Dundee Data. For example… let’s put […]
The Best, Most Current Auto and Consumer Mailing Lists, Guaranteed!
What a wonderful time of year it is! I don’t know about you, but I love the beautiful colors on the trees as they change and the cool crisp mornings. I enjoy watching the squirrels scramble to prepare for the long, cold winter months. The Holidays are fast approaching us as well, and Retailers and […]
September is National Coupon Month
It’s hard to believe that summer is winding down. But, just because the temperatures will begin to cool down, doesn’t mean your marketing has to. Did you know that September is National Coupon month, with the recession families on tighter than normal budgets! Pulling a targeted Consumer mailing list of households interested in your type […]
Is Leaving Direct Mail Out of Your Marketing Plans A Disservice to Your Business?
I enjoy reading articles and blogs on the internet. I found one the other day written by Peter Kelly, May 21, 2013 on his WordPress Blog, that made a lot of sense for direct mail marketing and small businesses, so I thought I would use portions of it and pass on this wisdom to you […]
Insurance Companies Reap Major Benefits from Targeted Mailing Lists
August is a great time to be in the direct marketing business. Summer is winding down the kids are heading back to school and businesses are customers are spending money again. Insurance companies especially love August because that’s when people start thinking about the need for proper insurance. Insurance companies need to have a targeted […]
Don’t Waste your Marketing Dollars on Bad Mailing Lists
Wow, I cannot believe the summer is already coming to an end. It’s time for the back to school frenzy of buying school supplies and school clothes. The anticipation is building up for what the up coming year will be like. If you are like me you are wondering what Teacher your kids will have […]
Pre-testing marketing message can improve direct mail campaigns
~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]
Email Marketing and SPAM
Email marketing looks like a great way to target your customers and build new prospects less expensively than direct mail. Well, it can be BUT! Email marketing is regulated by Federal law and it’s an easy law to break if you are not aware of the rules. Email marketing must be done properly. The federal […]
Direct Marketing for the 21st Century
When doing direct mail/marketing you need to be ahead of the curve. So how can you have more successful direct marketing campaigns? By using multi-channel marketing tools or cross-channel marketing campaigns. Dundee Data can add to this with our Consumer mailing lists, Auto mailing lists, and additional marketing lists with complete homeowner demographic information with […]
1/2 Way thru 2013?!!! Make sure it goes off like a Big Firework that everyone oohs and aahs about, with a Targeted Mailing List from Dundee Data!!!
The Fourth of July is right around the corner, I know most of you are busy getting things done before the Holiday, while filling in for those who have left already for a vacation, so I will make this Blog Short and Sweet, like Sweet tea on a hot Summers day!! I just want to […]
The Difference Between Consumer Mailing Lists and Targeted Mailing Lists
What is the difference between Consumer mailing lists and Targeted mailing lists? Some might think they are exactly the same. But are they really? Would you purchase a list of consumers with nothing to set them apart from the next consumer? I hope not! There are many steps that go into a marketing campaign: the […]
Achieving a Successful Targeted Consumer Email List Campaign
Consumer lists for marketing purposes are often used for direct mailings, but are also regularly used for email marketing. Targeted mailing lists need to be carefully compiled and enhanced before any email marketing campaign begins. Just as with any marketing campaign, a knowledgeable team and support system are important for success. Direct mail campaigns and […]
Data Enhancement for More Accurate Results
Many companies who consider a campaign using targeted consumer lists already have a list in place. Whether from a current customer database or a previously purchased targeted mailing list, each time a campaign is planned with a list, it should be reanalyzed and updated. At Dundee Data we call this data enhancement. By looking at […]
Spring Is In The Air!
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
GOOD OLD FASHIONED DIRECT MAIL
I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]
Managing Consumer Mailing Lists
Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]
The Value of an Accurate Auto Mailing List
The success of an auto marketing campaign is often dependent upon the accuracy of the targeted consumer mailing list used. Auto lists differ from other consumer mailing lists because the purchase price of the product can be much higher, income level is crucial and lifestyle appends is a major factor for accuracy. Auto dealers must […]
Effective Mailing List Strategies
Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]
Market Research for Targeted Lists
These days, businesses are worried about their bottom line. With little time, limited resources and a heavy focus on high ROI, there’s little room for wasted efficiency. Marketing dollars are carefully allocated for all businesses based on what is determined to have a good ROI; and every business needs to invest to bring in new […]
Time and Money Wasted on Ineffective Lists
If you own or work for business who relies heavily on new prospects, how do you get new names and faces? When new prospects are the life life-blood of a business, it’s costly and expensive for businesses to waste time on an untargeted audience. New prospects come from word-of-mouth, advertising, networking events and mailing lists. […]
The Right Telemarketing List Is Crucial To Your Success
Telemarketing lists….A good Telemarketing list is priceless. So many times a business will try and skimp on good telephone marketing list and end up losing more money in the end. If your business is predicated on doing outbound marketing then wouldn’t you want the best possible list there is?? I was talking to a client […]
“Touchdown” with Targeted Mailing Lists
Happy February, I don’t know about you but I am trying to figure out what happened to January! It seemed to go by so fast! Did you tune into the Super Bowl and watch all those exciting Super Bowl commercials, aren’t they the best part of the whole game? Companies spend top dollar to get […]
New Year’s Resolutions!! Putting “Your Best Foot Forward” with Me and Dundee, for your Consumer Mailing Lists, Targeted Mailing Lists, and Auto Mailing Lists, the whole Kit and Kaboodle!!! Get Your 2013 off to a Stellar Start!!
HAPPY NEW YEAR!! CHEERS TO A POWERFUL AND PROSPEROUS 2013 Hope every one of you Blog readers had a Most amazing Holiday Season!! Maybe it’s me but doesn’t it seem like from the End of November until the End of December, just flies by. So Many things to do, in so many Arenas; Family Functions, […]
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Customer and Business Data Lists
