b2b marketers

How Gmail inbox change affects email marketers

September 26, 2013 • Dundee Data

~ B2B Magazine ~ Karen J. Bannan ~ 8/15/13 Google earlier this summer rolled out a new, tabbed look for its Gmail inbox. Now, emails are separated into three buckets: Primary, Social and Promotions, with promotions taking the far right position on the page. Given the fact that there are more than 5 million businesses […]

Posted in Dundee Data News, Targeted Mailing List Info • Tagged , , ,

Pre-testing marketing message can improve direct mail campaigns

July 18, 2013 • Dundee Data

~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]

Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , , ,

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