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What’s The Right Marketing Strategy For Your Company?

May 7, 2012 • Dundee Data • Dundee Data News

What are the fundamental principles of your marketing strategy?  According to an article by Charlie Cook, if you can answer this question, you’re among one percent of business owners who actually can.  Most people think about their ways of marketing and wonder why their company’s profits aren’t growing as quickly as they think they should be.  In his article, Charlie Cook lays out a detailed outline of a business building marketing strategy.

 Business-Building Marketing Strategy

 To grow your business you need to:

 – Define Your Goals – Identify where you want to take your business and what you want to achieve. Other than making more money than you are now, have you written down a vision of what you want your business to be two years from now? Five years from now?

 – Target Your Small Business Marketing – Most small business owners waste their time and money pitching too broadly. Do you have an effective method for identifying the people who want your products and services?

 – Use a Problem Solving Approach – Over 95 percent of small business owners focus their marketing on the reasons people should buy their products and services, not on their clients. Is your business marketing focused on client’s concerns and problems or on yours?

 – Demonstrate Value – Getting your name in front of people is a first step in marketing, but if your prospects don’t know what you do or how you can help them, you haven’t achieved your goal.  Past clients and prospects may have only a limited idea of how you can help them. Do your prospects understand the range of problems you solve and the solutions you provide?

 – Build Relationships – Every past client and prospect who has shown an interest can help you grow your business. Most service professionals know this but waste this resource through lapsed or infrequent communication. Do you have a method for staying in touch on a monthly basis with every person who could help you grow you business? Do you have a strategy for growing the number of qualified prospects on this list each week?

 For many, marketing can be the toughest part of running a company.  Having clear goals and strategies can help make your campaign a great success.




Jaimee Tate



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