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direct marketing

Targeted Marketing Leads and their Importance in the Insurance Arena

December 3, 2013 • Dundee Data

December is always a great month for the direct marketing business.  Businesses are gearing up for a year end push (hopefully spending what is left of their marketing budget with you) as well as focusing on a great start for the New Year.  The most important thing for any business is to find a company […]

Posted in Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info • Tagged , , , ,

Email Marketing and SPAM

July 15, 2013 • Dundee Data

Email marketing looks like a great way to target your customers and build new prospects less expensively than direct mail.  Well, it can be BUT!  Email marketing is regulated by Federal law and it’s an easy law to break if you are not aware of the rules.  Email marketing must be done properly.  The federal […]

Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , , , , ,

Direct Marketing for the 21st Century

July 9, 2013 • Dundee Data

When doing direct mail/marketing you need to be ahead of the curve. So how can you have more successful direct marketing campaigns?  By using multi-channel marketing tools or cross-channel marketing campaigns. Dundee Data can add to this with our Consumer mailing lists, Auto mailing lists, and additional marketing lists with complete homeowner demographic information with […]

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Targeted Consumer Mailing Lists & Coupons

April 10, 2013 • Dundee Data

Direct mail using a coupon can be a great option to really track your results and bring in new business!  You might hear from other business owners that direct mail doesn’t work because you really can’t track the results.  Well, if you just send a post card or letter and you target the wrong audience, […]

Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , , , ,

B2B Direct Marketing – Direct marketers need to understand their customer’s buying journey

March 22, 2013 • Dundee Data

~According to B2B Magazine’s Joe VanZile It’s a brave new world out there for direct marketers, and it’s being largely influenced by a prospect’s purchase path. Brent Adamson, managing director-advisory services at CEB, said that by the time a prospective customer reaches out to a company, they are already 60% along that path. That means […]

Posted in Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , ,

The First Quarter is Key!

March 6, 2013 • Dundee Data

March is a great time of year.  The season starts to change for the better and so do your customers.  If you are into sports this is one of the best months.  You may have never thought of it this way, but Direct Marketing is very much a contact sport!  If you just sit around […]

Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , , , , , ,

Did Your New Year’s Resolution Include Utilizing Targeted Mailing Lists?

January 9, 2013 • Dundee Data

The New Year is always a great time of the year. Even if you had a good or bad year in the direct marketing industry you have a chance for a clean slate. I believe Direct Mail is going to be making a comeback in 2013. I do consistently try and look for the positives, […]

Posted in Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info • Tagged , , , ,

At DMA 2012: New initiative promotes, defends data collection

October 15, 2012 • Dundee Data

~B to B Magazine – Christopher Hosford – 10/15/12 Las Vegas—The Direct Marketing Association has introduced the Data-Driven Marketing Institute, an initiative designed “to set the record straight” about marketers’ collection and use of data. The announcement was made today at the DMA’s annual conference and expo here. The initiative will focus on advancing the […]

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Creating marketing ‘so good it feels like service’

October 9, 2012 • Dundee Data

~Posted by Christopher Hosford – BtoB Magazine – October 1, 2012 The essence of direct marketing these days isn’t necessarily a personalized mail piece or timely offer (although it can include those). What’s happening more and more are subtle but persistent efforts to understand each customer as an individual and leverage data so that each […]

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How to Keep Your Customers

October 3, 2012 • Dundee Data

Direct marketing is always changing.  Direct mail is always evolving.  New mailing lists are popping up everywhere.   But do you know what will never change?  Helping your customers grow their business no matter what the product is.  If you can convey that you have a true vested interest in your customer, they can tell.  We […]

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PAY PER CALL MARKETING PROGRAMS

September 11, 2012 • Dundee Data

Direct marketing is always changing and you need to stay up with technology.  Dundee Data wants to talk about something relatively new.  Most of us have heard of “Affiliate marketing.”   Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by […]

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War of words breaks out over data privacy

August 20, 2012 • Dundee Data

~BtoB Magazine – Christopher Hosford – August 20, 2012 The clamor over companies tracking users’ online activity reached a crescendo last week with the Direct Marketing Association blasting a congressional investigation of companies that collect and sell marketing databases and sales contact lists. In seeking details into these companies’ operations, Congress “appears to question legitimate […]

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Time to think outside the box and change with the seasons

August 15, 2012 • Dundee Data

When going after new customers or even trying to keep old customers, its only human to pitch or talk about what we are used to selling.  Although, there are many problems with this type of selling.  For starters, you slowly become irrelevant to your customers and will soon be known as a dinosaur or “extinct” […]

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DIRECT MARKETING 102

July 24, 2012 • Dundee Data

After being involved in the direct marketing for over 40 years, people often ask “what is different” or “what has changed?” The answer: the more things change, the more they stay the same. Oh sure.  We’ve had lots of postage increases and changes in the way the mail is processed.  The internet and email marketing […]

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The “Right” email provider is crucial to your success in “Direct Marketing”

May 4, 2012 • Dundee Data

Years ago in this new fast paced industry we thought that email marketing would be the end all for everything direct marketing related….We quickly realized that was a big mistake.  But now, at Dundee Data, you can utilize the most extensively accepted communication channel and it is more effective than ever before.  You have to […]

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Direct Marketing – A Contact Sport: Email Marketing to customers and keeping them

April 5, 2011 • Dundee Data

Email Marketing is very important for a number of reasons. One you can cut back on some postal cost to current customers and the other to brand yourself. If you send out direct mailers and follow up with an email your close rate will go up drastically. Email marketing is a way for you to […]

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Urban Hunter

January 27, 2011 • Dundee Data

I was fortunate enough to go on a deer hunt with a good buddy of mine and client, Chris Bober, www.chrisboberblog.com. As I sat out there in the woods pondering life, I realized that my life as a marketer is strikingly similar to that of a hunter. I quickly created 4 quick tips that you […]

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Omaha Automobile Dealership

January 18, 2011 • Dundee Data

Dundee Data has become a vital resource for some of our direct marketing needs. We have utilized their target marketing experience to help our dealership gain market share in the Omaha area. If you are considering a direct mail campaign, I would definitely recommend the Dundee Data team.

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