Dundee Data Blog > Dundee Data News > PAY PER CALL MARKETING PROGRAMS


September 11, 2012 • Dundee Data • Dundee Data News

Direct marketing is always changing and you need to stay up with technology.  Dundee Data wants to talk about something relatively new.  Most of us have heard of “Affiliate marketing.”   Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.  Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods.  Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense, display advertising.  On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. We are going to talk a little about “Pay Per Call” marketing to help your clients grow their business.  Dundee Data now works with the experts in this new marketing space.  Quite frankly, although Pay Per Call is still very much in its infancy, it is the future of affiliate marketing.  Over the next few years, most merchants with affiliate programs will recognize its potential and start their own Pay Per Call campaigns.  Let’s say you are an Insurance company and want new customers who are looking for Auto insurance quotes.  If they are on their mobile phone looking online for new insurance we can drive that prospect to your call center using Google ad words.  You can help your customers drive “Good Qualified Leads” that you the customer can “Screen” for up to 90 seconds before you even pay for them.  You get to actually talk with customer right then and there.  Obviously it’s up to you to close the sale, but they are actively searching for your product online.  Let Dundee Data talk with you about this new program and any and all other Direct marketing products.


 Kirk McCormick







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