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Direct Mail

WHO IN THE WORLD ARE YOU LOOKING FOR?

August 13, 2018 • Dundee Data

Whether it’s people of a certain age, income or with certain unique characteristics, the direct mail marketing professional is always on the lookout for the right people.  Dundee Data offers you the tools and experience to do just that. Going back to the early days of direct mail marketing – I’m thinking about the early […]

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Direct Mail Has a Greater Effect on Purchase Than Digital Ads

March 24, 2018 • Dundee Data

As seen on DMNews.com… A Temple University neuromarketing study finds that direct mail tops digital media for engagement time, recall, and ultimate purchase. An in-depth neuroscientific study sponsored by the Postal Service Inspector General’s office (OIG) found direct mail ads to be superior to those viewed online in eight out of nine categories. Digital ads […]

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Don’t Let A Tornado Stop You From Doing Your Direct Mail

July 10, 2017 • Dundee Data

As many of you may know, Omaha was hit by a tornado a few weeks ago. More specifically, the neighborhood I live in. :O After living in the Midwest most of my life, I never really thought I would ever actually experience one. To say the very least, it was scary!! But I am sooo […]

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Updated Direct Mailing Lists

May 8, 2017 • Dundee Data

Let the Sunshine in, let the Sales Opportunities begin, with updated Direct Mailing Lists and Targeted Mailing Lists to acquire More Customers! I Love Sunny Springs Days, spring-cleaning, spring de-cluttering and new harvests being planted!!! This is very much like businesses where one needs to clean up current client direct mailing lists and make sure […]

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Spring is in the Air and so is Direct Mail!!

March 6, 2017 • Dundee Data

While many people are doing their “Spring Cleaning,” there is no better time to reach out to your current clients, and also prospect for new clients. I guess you could say it is similar to planting seeds in the Spring for a Beautiful Garden in the summer.  Contact me today, I can assist you in […]

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Your Direct Mail Personal Trainer

January 13, 2017 • Dundee Data

Personal Training for Your Direct Mail Marketing Needs

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DATA DRIVEN CREATIVE EQUALS SUCCESSFUL DIRECT MAIL

January 10, 2017 • Dundee Data

Direct mail and a proper creative go hand in hand.

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Dundee Data has your Targeted Mailing List; USPS offers the deals

December 2, 2013 • Dundee Data

Dundee Data Direct has combined over 75 years of experience to help you in your search for that perfect targeted mailing list.  Now, combine that with recently announced postal specials….A match made in heaven! According to BtoB Magazine’s November 27th article, USPS has announced some direct mail promotions for 2014…Seven of them to be exact! […]

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The Mystery of Mailing Lists and Direct Mail

September 4, 2013 • Dundee Data

Where do the mailing lists come from and how do they get the information? There are many direct mail companies that compile information and have been in the direct response arena for many years, decades for some, compiling consumer and business data.  The lists are created from information that come from many sources: public records, […]

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Direct Marketing for the 21st Century

July 9, 2013 • Dundee Data

When doing direct mail/marketing you need to be ahead of the curve. So how can you have more successful direct marketing campaigns?  By using multi-channel marketing tools or cross-channel marketing campaigns. Dundee Data can add to this with our Consumer mailing lists, Auto mailing lists, and additional marketing lists with complete homeowner demographic information with […]

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Why you should be doing direct mail!!!

June 7, 2013 • Dundee Data

Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail? It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a […]

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Direct Mail Marketing Just Got Easier

June 6, 2013 • Dundee Data

Direct Mail Marketing just got a little easier and a little less expensive. Now is the time to market your business the old fashioned way, Direct Mail! According to B2B Direct Marketing, the United States Postal Service will offer product marketers a 5% upfront postal discount on samples mailed out in August and September. The […]

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Targeted Consumer Mailing Lists & Coupons

April 10, 2013 • Dundee Data

Direct mail using a coupon can be a great option to really track your results and bring in new business!  You might hear from other business owners that direct mail doesn’t work because you really can’t track the results.  Well, if you just send a post card or letter and you target the wrong audience, […]

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Spring Is In The Air!

April 1, 2013 • Dundee Data

Well it should be arriving soon. Right now I see snow out my window.  But I am anxiously looking forward to spring.  Spring means everything looks new.  It’s another opportunity to get everything cleaned up and looking fresh.  This could be a good time to get a fresh start on that marketing you have been […]

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GOOD OLD FASHIONED DIRECT MAIL

March 22, 2013 • Dundee Data

I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]

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USPS ends Mail Works Guarantee direct mail test

January 14, 2013 • Dundee Data

According to BtoB Magazine…. Washington, D.C.—The U.S. Postal Service has decided it will pull the plug on its Mail Works Guarantee test. Mail Works Guarantee, launched in 2011, suffered from high barriers to entry: To participate, advertisers were required to have ad budgets of at least $250 million but little previous involvement in direct mail. If participants […]

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Did Your New Year’s Resolution Include Utilizing Targeted Mailing Lists?

January 9, 2013 • Dundee Data

The New Year is always a great time of the year. Even if you had a good or bad year in the direct marketing industry you have a chance for a clean slate. I believe Direct Mail is going to be making a comeback in 2013. I do consistently try and look for the positives, […]

Posted in Auto Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info • Tagged , , , ,

How to Keep Your Customers

October 3, 2012 • Dundee Data

Direct marketing is always changing.  Direct mail is always evolving.  New mailing lists are popping up everywhere.   But do you know what will never change?  Helping your customers grow their business no matter what the product is.  If you can convey that you have a true vested interest in your customer, they can tell.  We […]

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USPS Picture Permit program now open

August 15, 2012 • Dundee Data

July 6th, 2012 – B to B Magazine – Washington, D.C.—The U.S. Postal Service has opened online registration for its Picture Permit option, allowing commercial mailers to include logos, trademarks, brand images and other kinds of marketing designs in the postage information area on mail pieces. For an extra penny for first-class letters and cards, […]

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DMA finds direct-mail response rates outperform digital

June 14, 2012 • Dundee Data

New York—While direct mail has been marginalized in favor of digital channels in recent years, direct-mail response rates outperform digital programs, according to a report from the Direct Marketing Association. According to the DMA’s “2012 Response Rate Report,” response rates for direct mail to existing customers average 3.40%, compared with 0.12% for email. However, the […]

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Direct Mail Takes Another Hit

February 1, 2012 • Dundee Data

With the postage rates going up again this year, marketers are having to sharpen their pencils and their pocket books yet again.  However, just because rates are going up, doesn’t mean we should stop direct mail all together.  Marketers just need to be smarter and more specific about who they are targeting.  Amazingly, a lot […]

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Start the New Year Off Right

January 12, 2012 • Dundee Data

It’s the start of a New Year!! This means we can start with a clean slate and hopefully off on the right foot.  Our Insurance clients enjoyed some great success with our exclusive auto insurance lead files last year. When going after your new prospects for the New Year, you want the “RIGHT” prospect, not […]

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Spreading Out Your Marketing Efforts Creates Less Competition

January 9, 2012 • Dundee Data

While many are hyped up about Social Media taking over the marketing world in 2012, don’t forget that it is extremely important to get a good mix of marketing efforts with your budget.  While it is almost effortless to post an ad on Facebook or Google these days, it is in the same way as […]

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Don’t “Fall” into the Holiday Trap for Direct Mail

October 17, 2011 • Dundee Data

The fall is a perfect time to get in contact with old customers and start fresh with new prospects. People will say all the time that “My” direct mail piece will get lost in the “Holiday” mess, but come the New Year; you will want to start off fresh by being the business that your […]

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How to get the most out of “Direct mail”

May 2, 2011 • Dundee Data

You know how it works.  Just throw a few post cards in the mail, and see who calls.  Right?  Wrong!  The beauty of direct mail is that it is so MEASURABLE.  You can test two different creative approaches – to see which copy platform works better.  Or if size or color makes a difference.  You […]

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