mail works

USPS ends Mail Works Guarantee direct mail test

January 14, 2013 • Dundee Data

According to BtoB Magazine…. Washington, D.C.—The U.S. Postal Service has decided it will pull the plug on its Mail Works Guarantee test. Mail Works Guarantee, launched in 2011, suffered from high barriers to entry: To participate, advertisers were required to have ad budgets of at least $250 million but little previous involvement in direct mail. If participants […]

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