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targeted consumer mailing list

The Mystery of Mailing Lists and Direct Mail

September 4, 2013 • Dundee Data

Where do the mailing lists come from and how do they get the information? There are many direct mail companies that compile information and have been in the direct response arena for many years, decades for some, compiling consumer and business data.  The lists are created from information that come from many sources: public records, […]

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September is National Coupon Month

September 4, 2013 • Dundee Data

It’s hard to believe that summer is winding down. But, just because the temperatures will begin to cool down, doesn’t mean your marketing has to. Did you know that September is National Coupon month, with the recession families on tighter than normal budgets! Pulling a targeted Consumer mailing list of households interested in your type […]

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Why you should be doing direct mail!!!

June 7, 2013 • Dundee Data

Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail? It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a […]

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Using Personalization for Effective Campaigns

April 16, 2013 • Dundee Data

In the age of technology, online advertising has become increasingly personalized and tailored to each recipient. Personalized advertising has proven time and time again, whether online or print, to be more effective than non-personalized advertising attempts. While it takes more effort to create a personalized marketing campaign, the higher ROI is certainly a great reward. […]

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Data Enhancement for More Accurate Results

April 2, 2013 • Dundee Data

Many companies who consider a campaign using targeted consumer lists already have a list in place. Whether from a current customer database or a previously purchased targeted mailing list, each time a campaign is planned with a list, it should be reanalyzed and updated. At Dundee Data we call this data enhancement. By looking at […]

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Managing Consumer Mailing Lists

March 19, 2013 • Dundee Data

Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]

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The Value of an Accurate Auto Mailing List

March 16, 2013 • Dundee Data

The success of an auto marketing campaign is often dependent upon the accuracy of the targeted consumer mailing list used. Auto lists differ from other consumer mailing lists because the purchase price of the product can be much higher, income level is crucial and lifestyle appends is a major factor for accuracy. Auto dealers must […]

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Current Customer Mailing Lists

March 12, 2013 • Dundee Data

Targeted mailing lists are not just for gaining new customers, but for reaching out to current customers, as well. Making contact with current customers through direct mailings often produces a higher response rate than that of new prospects. Because the customer is already familiar with the company, its services and staff, the contact could prompt […]

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Don’t Let Your Targeted Marketing Grind to a Halt

December 5, 2012 • Dundee Data

People think this is the time of year when work and marketing campaigns grind to a halt. When in reality, this is the time of year when companies are looking to spend the rest of their 2012 budgets and start planning for their 2013 budgets. Just because it is the end of the year doesn’t […]

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Use Your Own Customer Database to Drive Sales

November 7, 2012 • Dundee Data

Let’s talk about your own customer list or database.  So many times we try and go after new customer/prospects.  We are always on the hunt for the fruit that’s way up in the trees.  Maybe we should start to go after the low hanging fruit because we have a gold mine already waiting for us. […]

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