Using Personalization for Effective Campaigns

April 16, 2013 • Dundee Data

In the age of technology, online advertising has become increasingly personalized and tailored to each recipient. Personalized advertising has proven time and time again, whether online or print, to be more effective than non-personalized advertising attempts. While it takes more effort to create a personalized marketing campaign, the higher ROI is certainly a great reward. […]

Posted in Marketing Campaigns • Tagged consumer mailing list, data enhancement, effective marketing campaign, personalized advertising, personalized direct mail campaign, targeted consumer mailing list