mailing campaign

Why Direct Mailing Still Works

August 17, 2016 • Dundee Data

In the advent of ever-changing technology, it’s interesting to consider why direct mailing hasn’t disappeared. Many are often surprised that direct mailings to targeted marketing leads are so successful, with email marketing and websites being so prevalent. And when targeted mailing lists and mailing pieces are well-crafted, return-on-investment can often be higher than an email […]

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Crafting Targeted Mailers for Targeted Marketing Leads

July 28, 2016 • Dundee Data

When creating direct mailings to send to a list of targeted marketing leads there are many formatting choices, including self-mailer brochures, letter packages, postcards or even jumbo self-mailers. Formatting and design are important; but with strategic design should also be a powerful offer with thoughtful content. When it comes to direct mailings, in-your-face design isn’t […]

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Personalized Campaigns to Targeted Marketing Leads

April 20, 2016 • Dundee Data

Personalized advertisements have proven to be more effective than non-personalized advertising attempts, whether online or print. Over the last couple years, online advertising has become increasingly personalized and tailored to each recipient. And though it takes more effort to create a personalized marketing campaign, the results prove to be a higher ROI. A successful personalized […]

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Mailing List Strategies for Targeted Marketing Leads

April 6, 2015 • Dundee Data

Too many dollars are spent each year on targeted mailing list campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled list of targeted marketing leads is important – but just as important, is an effective strategy when marketing to this targeted group. Once the defined target is […]

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Don’t Let Your Targeted Marketing Grind to a Halt

December 5, 2012 • Dundee Data

People think this is the time of year when work and marketing campaigns grind to a halt. When in reality, this is the time of year when companies are looking to spend the rest of their 2012 budgets and start planning for their 2013 budgets. Just because it is the end of the year doesn’t […]

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Dundee Data and the USPS office:

April 2, 2012 • Dundee Data

We want to get our name out there but how??  First you need to “find your audience.”  Who is most likely to be interested in your product or service?   More than likely, they are a lot like your current customers.  Try and use a model from a qualified Direct Mail Marketing Lists company like Dundee […]

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