Mailing List News
Archive for April, 2013
‘Do not track’ congressional hearing set for April 24
According to B2B Magazine – 4-22-13 Washington, D.C.—Sen. Jay Rockefeller (D-W.Va.) plans to hold a hearing on Wednesday, April 24, on the advertising industry’s use of behavioral tracking data and the state of do not track standards. Rockefeller, who has said that the advertising industry’s current efforts at policing its own online advertising practices are insufficient, is […]
Using Personalization for Effective Campaigns
In the age of technology, online advertising has become increasingly personalized and tailored to each recipient. Personalized advertising has proven time and time again, whether online or print, to be more effective than non-personalized advertising attempts. While it takes more effort to create a personalized marketing campaign, the higher ROI is certainly a great reward. […]
USPS cancels plans to cut Saturday mail delivery
~According to B2B Magazine – 4-10-13 Washington, D.C.—The U.S. Postal Service, facing a severe political backlash from Congress, has announced it will cancel plans to end Saturday mail delivery by this summer. The USPS board of governors said in a statement that its decision was based on the stopgap budget recently passed by Congress that prohibits implementation […]
Targeted Consumer Mailing Lists & Coupons
Direct mail using a coupon can be a great option to really track your results and bring in new business! You might hear from other business owners that direct mail doesn’t work because you really can’t track the results. Well, if you just send a post card or letter and you target the wrong audience, […]
Achieving a Successful Targeted Consumer Email List Campaign
Consumer lists for marketing purposes are often used for direct mailings, but are also regularly used for email marketing. Targeted mailing lists need to be carefully compiled and enhanced before any email marketing campaign begins. Just as with any marketing campaign, a knowledgeable team and support system are important for success. Direct mail campaigns and […]
What do the Wichita State Shockers have to do with your Targeted Mailing List???
Well last Month as you may remember my Blog titled “March Madness in the Targeted Marketing arena!” spoke about how sports can teach all of us, especially those of us in marketing: be quick, but not in a hurry; never quit on yourself; believe in yourself; and don’t be afraid of losing. Silly platitudes? Today, […]
Data Enhancement for More Accurate Results
Many companies who consider a campaign using targeted consumer lists already have a list in place. Whether from a current customer database or a previously purchased targeted mailing list, each time a campaign is planned with a list, it should be reanalyzed and updated. At Dundee Data we call this data enhancement. By looking at […]
April is National Car Care Month
April is National Car Care Month, during these uncertain economic times, many consumers are looking for value, holding onto their cars longer, and turning to their local auto repair shops for vehicle maintenance and repairs. The Dundee Data Auto mailing list file can help you target vehicle owners by the year, make and model of […]
Spring Is In The Air!
Well it should be arriving soon. Right now I see snow out my window. But I am anxiously looking forward to spring. Spring means everything looks new. It’s another opportunity to get everything cleaned up and looking fresh. This could be a good time to get a fresh start on that marketing you have been […]
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