Chat with us, powered by LiveChat

Archive for March, 2013

Business to Business Targeted Mailing Lists

March 26, 2013 • Dundee Data

Business to business targeted mailing list campaigns, if done well, can provide the opportunity for a higher ROI than many other types of marketing tactics. Similar to a consumer mailing list, the accuracy of a business targeted mailing list is the first step to a successful campaign. Narrowing down a target audience and the types […]

Posted in Business Mailing List Info • Tagged , , , ,

B2B Direct Marketing – Direct marketers need to understand their customer’s buying journey

March 22, 2013 • Dundee Data

~According to B2B Magazine’s Joe VanZile It’s a brave new world out there for direct marketers, and it’s being largely influenced by a prospect’s purchase path. Brent Adamson, managing director-advisory services at CEB, said that by the time a prospective customer reaches out to a company, they are already 60% along that path. That means […]

Posted in Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , ,

GOOD OLD FASHIONED DIRECT MAIL

March 22, 2013 • Dundee Data

I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]

Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , , , , ,

Managing Consumer Mailing Lists

March 19, 2013 • Dundee Data

Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]

Posted in Consumer Mailing List Info • Tagged , , , , ,

The Value of an Accurate Auto Mailing List

March 16, 2013 • Dundee Data

The success of an auto marketing campaign is often dependent upon the accuracy of the targeted consumer mailing list used. Auto lists differ from other consumer mailing lists because the purchase price of the product can be much higher, income level is crucial and lifestyle appends is a major factor for accuracy. Auto dealers must […]

Posted in Auto Mailing List Info • Tagged , , , ,

Current Customer Mailing Lists

March 12, 2013 • Dundee Data

Targeted mailing lists are not just for gaining new customers, but for reaching out to current customers, as well. Making contact with current customers through direct mailings often produces a higher response rate than that of new prospects. Because the customer is already familiar with the company, its services and staff, the contact could prompt […]

Posted in Marketing Campaigns, Targeted Mailing List Info • Tagged , , ,

The First Quarter is Key!

March 6, 2013 • Dundee Data

March is a great time of year.  The season starts to change for the better and so do your customers.  If you are into sports this is one of the best months.  You may have never thought of it this way, but Direct Marketing is very much a contact sport!  If you just sit around […]

Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , , , , , ,

Effective Mailing List Strategies

March 5, 2013 • Dundee Data

Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]

Posted in Marketing Campaigns • Tagged , , , , ,

March Madness in the Targeted Marketing Arena!

March 4, 2013 • Dundee Data

March is always exciting for this marketing consultant.  It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing.  March hosts the college basketball championships.  Each March it reminds me what sports can teach all of us, especially those of us in marketing: be quick, […]

Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , , , , , ,

March into Email Marketing

March 1, 2013 • Dundee Data

We have all heard the United States Postal Service will be dropping Saturday mail delivery in August of 2013. They are doing this to lower their costs as more and more consumers and businesses are turning to online mail and advertising. Email Marketing provides you the most direct line of communication for conversion to sales, […]

Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info • Tagged , , , , , , ,

Dundee Data Direct Omaha Nebraska Direct Marketing Company - Customer and Business Data Lists