Mailing List News
Archive for March, 2013
Business to Business Targeted Mailing Lists
Business to business targeted mailing list campaigns, if done well, can provide the opportunity for a higher ROI than many other types of marketing tactics. Similar to a consumer mailing list, the accuracy of a business targeted mailing list is the first step to a successful campaign. Narrowing down a target audience and the types […]
B2B Direct Marketing – Direct marketers need to understand their customer’s buying journey
~According to B2B Magazine’s Joe VanZile It’s a brave new world out there for direct marketers, and it’s being largely influenced by a prospect’s purchase path. Brent Adamson, managing director-advisory services at CEB, said that by the time a prospective customer reaches out to a company, they are already 60% along that path. That means […]
GOOD OLD FASHIONED DIRECT MAIL
I read an interesting article not long ago. And I thought about it again as I was walking in from my mailbox last night. It said that despite the US Post Office’s loss of $1.3 billion in the last quarter, it had gained 3.1% — or $4.6 billion – from standard mail, which is used […]
Managing Consumer Mailing Lists
Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]
The Value of an Accurate Auto Mailing List
The success of an auto marketing campaign is often dependent upon the accuracy of the targeted consumer mailing list used. Auto lists differ from other consumer mailing lists because the purchase price of the product can be much higher, income level is crucial and lifestyle appends is a major factor for accuracy. Auto dealers must […]
Current Customer Mailing Lists
Targeted mailing lists are not just for gaining new customers, but for reaching out to current customers, as well. Making contact with current customers through direct mailings often produces a higher response rate than that of new prospects. Because the customer is already familiar with the company, its services and staff, the contact could prompt […]
The First Quarter is Key!
March is a great time of year. The season starts to change for the better and so do your customers. If you are into sports this is one of the best months. You may have never thought of it this way, but Direct Marketing is very much a contact sport! If you just sit around […]
Effective Mailing List Strategies
Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]
March Madness in the Targeted Marketing Arena!
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. Each March it reminds me what sports can teach all of us, especially those of us in marketing: be quick, […]
March into Email Marketing
We have all heard the United States Postal Service will be dropping Saturday mail delivery in August of 2013. They are doing this to lower their costs as more and more consumers and businesses are turning to online mail and advertising. Email Marketing provides you the most direct line of communication for conversion to sales, […]
Dundee Data Direct Omaha Nebraska Direct Marketing Company - Customer and Business Data Lists
