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Business to Business Targeted Mailing Lists

March 26, 2013 • Dundee Data • Business Mailing List Info

Business to business targeted mailing list campaigns, if done well, can provide the opportunity for a higher ROI than many other types of marketing tactics. Similar to a consumer mailing list, the accuracy of a business targeted mailing list is the first step to a successful campaign.

Narrowing down a target audience and the types of marketing messages they respond to is a potentially long, but necessary, step to creating a mailing list. Upon setting a target audience, it’s time to put together a list of addresses or email addresses of businesses which represent that target. It’s often helpful to bring a professional third party company in to assist with creating a targeted mailing list, as it’s typically a better use of resources when the accuracy of the list can determine the outcome of a campaign.

The mailing itself should reflect one clear objective. Too many business to business campaigns are filled with technical jargon and product related details. Truthfully, the target recipient on a mailing list doesn’t want to hear more details than necessary. They want to know what the product will do for them, how it will make their life easier and how it will increase their bottom line.

Keep in mind, as well, you have 12 to 20 seconds to grab the prospect. The best way to do this is to make an emotional connection or appeal. This often doesn’t mean a rational appeal, either. Keep the statement simple and concise – possibly in a subject line or a headline of a postcard. Don’t give them a choice about what to do. They must contact you or suffer the consequences.

When creating a targeted mailing list for business to business application, it’s best to get the assistance of a professional company, like Dundee Data, who can help narrow down a target, produce an accurate list and execute a successful campaign. At Dundee Data, we take many demographics into account when creating targeted mailing lists and use all our resources to ensure the most accurate list possible.

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