Dundee Data Blog > Marketing Campaigns

DATA DRIVEN CREATIVE EQUALS SUCCESSFUL DIRECT MAIL

January 10, 2017 • Dundee Data

Direct mail and a proper creative go hand in hand.

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New Year with Targeted Mailing Lists

January 3, 2014 • Dundee Data

Happy New Year! It is the time of year when companies get their new budgets and start planning their campaigns for the quarter or maybe the whole year. Now is the time to reach out to existing clients as well as making new contacts. A New Year with new beginnings and relationships! It is very […]

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Solving Your Marketing Problems with Targeted Mailing Lists

January 2, 2014 • Dundee Data

So many times while marketing and advertising one’s own business, we lose sight of the goal at hand.  Instead of focusing on the buyer’s needs, we tend to lean towards the solution we are trying to sell them.  Take a step back and put yourself in your customer’s shoes.  Would you rather hear the same […]

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Dundee Data has your Targeted Mailing List; USPS offers the deals

December 2, 2013 • Dundee Data

Dundee Data Direct has combined over 75 years of experience to help you in your search for that perfect targeted mailing list.  Now, combine that with recently announced postal specials….A match made in heaven! According to BtoB Magazine’s November 27th article, USPS has announced some direct mail promotions for 2014…Seven of them to be exact! […]

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3 Surefire Ways To Kill Your Content Marketing

October 8, 2013 • Dundee Data

Another lil tasty Treat for you all!! Hope these lil morsels assist you in your content; and remember I can help you reach the people you need to reach for your success with a targeted mailing list tailored for you and your company!! Have a Most BOOOOOTIFUL DAY!! Jules Blight jules@dundeedata.com 402-502-5478     Posted […]

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The Mystery of Mailing Lists and Direct Mail

September 4, 2013 • Dundee Data

Where do the mailing lists come from and how do they get the information? There are many direct mail companies that compile information and have been in the direct response arena for many years, decades for some, compiling consumer and business data.  The lists are created from information that come from many sources: public records, […]

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Challenges for the direct mail marketers!

September 4, 2013 • Dundee Data

That single piece of mail in your mailbox doesn’t compete against the Internet or television.  It only competes against whatever is in your mailbox that day.  When doing a targeted mailing campaign it needs to be colorful and have eye-catching images.  We see a ton of creativity in digital and other online media so why […]

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Seasonal Marketing

September 4, 2013 • Dundee Data

Welcome Back!!  Hope Everyone had a Most Memorable Labor Day!!  Oh what a Beautiful Weekend it was indeed!! A little sad that summer has come to an end.  But glad the weather has not changed to fall temps quite yet.  I don’t know about you, but I am not quite ready for the fall. However […]

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September is National Coupon Month

September 4, 2013 • Dundee Data

It’s hard to believe that summer is winding down. But, just because the temperatures will begin to cool down, doesn’t mean your marketing has to. Did you know that September is National Coupon month, with the recession families on tighter than normal budgets! Pulling a targeted Consumer mailing list of households interested in your type […]

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USPS upgrades package, shipping services

August 22, 2013 • Dundee Data

~According to B2B Magazine, 8-15-13 Washington, D.C.—The U.S. Postal Service, spurred by strong growth in its shipping business, has enhanced its Priority Mail service to include scheduled delivery and free insurance. To be more competitive with such rivals as FedEx and UPS, the Postal Service will offer day-specific delivery—one-, two- or three-day—for its Priority Mail […]

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Email list prices fall

August 22, 2013 • Dundee Data

~According to B2B Direct Marketing, 8-15-13 Boca Raton, Fla.—The prices marketers pay to rent sales-contact email addresses continue to drop, fueled by increasing availability of email lists, according to a report from list management company Worldata. According to Worldata’s “Summer 2013 List Price Index,” the rental price of permission-based email addresses for sales contacts at […]

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Is Leaving Direct Mail Out of Your Marketing Plans A Disservice to Your Business?

August 2, 2013 • Dundee Data

I enjoy reading articles and blogs on the internet.  I found one the other day written by Peter Kelly, May 21, 2013 on his WordPress Blog, that made a lot of sense for direct mail marketing and small businesses, so I thought I would use portions of it and pass on this wisdom to you […]

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Insurance Companies Reap Major Benefits from Targeted Mailing Lists

August 2, 2013 • Dundee Data

August is a great time to be in the direct marketing business. Summer is winding down the kids are heading back to school and businesses are customers are spending money again. Insurance companies especially love August because that’s when people start thinking about the need for proper insurance.  Insurance companies need to have a targeted […]

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Where Did Summer Go?

August 2, 2013 • Dundee Data

Whewwwwwww I don’t know about you… but I have been looking high and looking low…..Trying to figure out ….. WHERE DID SUMMER GO???????  School starts in 2 weeks here in Nebraska.  Which means it is time to purchase; New Folders. New Pencils New Erasers Paper Crayons Glue Rulers And New Clothes… The list goes on […]

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Don’t Waste your Marketing Dollars on Bad Mailing Lists

August 2, 2013 • Dundee Data

Wow, I cannot believe the summer is already coming to an end. It’s time for the back to school frenzy of buying school supplies and school clothes. The anticipation is building up for what the up coming year will be like. If you are like me you are wondering what Teacher your kids will have […]

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Pre-testing marketing message can improve direct mail campaigns

July 18, 2013 • Dundee Data

~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]

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Email Marketing and SPAM

July 15, 2013 • Dundee Data

Email marketing looks like a great way to target your customers and build new prospects less expensively than direct mail.  Well, it can be BUT!  Email marketing is regulated by Federal law and it’s an easy law to break if you are not aware of the rules.  Email marketing must be done properly.  The federal […]

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Direct Marketing for the 21st Century

July 9, 2013 • Dundee Data

When doing direct mail/marketing you need to be ahead of the curve. So how can you have more successful direct marketing campaigns?  By using multi-channel marketing tools or cross-channel marketing campaigns. Dundee Data can add to this with our Consumer mailing lists, Auto mailing lists, and additional marketing lists with complete homeowner demographic information with […]

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Don’t Let Your Marketing Dollars go up in Smoke

July 1, 2013 • Dundee Data

It’s that time of year when we all start seeing red, white and blue and singing patriotic songs. The evenings are filled with brightly lit skies filled with beautiful fireworks! Everyone is talking about what they will be doing on the 4th to celebrate! People will spend a ton of money on fireworks that will […]

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Why you should be doing direct mail!!!

June 7, 2013 • Dundee Data

Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail? It may surprise you that many “old school” tactics still have an important role to play in any small business marketing plan and can have a […]

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The Difference Between Consumer Mailing Lists and Targeted Mailing Lists

June 7, 2013 • Dundee Data

What is the difference between Consumer mailing lists and Targeted mailing lists?  Some might think they are exactly the same.  But are they really?  Would you purchase a list of consumers with nothing to set them apart from the next consumer?  I hope not!  There are many steps that go into a marketing campaign: the […]

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Some Helpful Tips for your Next Successful Targeted Email Campaign

June 7, 2013 • Dundee Data

Email marketing is a fantastic way to keep constant contact with various prospects or past clients as a way of staying top of mind when it comes time for your subscribers to act. Email marketing may seem simplistic enough on the surface, type up a bit of information, purchase an email list and a few […]

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Despite USPS Quarterly Losses, Targeted Mailing List Campaigns Still On The Rise

May 14, 2013 • Dundee Data

~BtoB Magazine – May 13, 2013 Washington, D.C.—The U.S. Postal Service reported a net loss of $591 million for March and $1.9 billion for its second fiscal quarter as mail volume continued to decline. Overall volume declined 2% from March 2012, to 13.3 billion pieces. First-class mail, the Postal Service’ most profitable segment, was off […]

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Accurate and Quality Auto Mailing Lists

May 2, 2013 • Dundee Data

Have you ever received a telephone call or a mail piece about a vehicle you no longer own or lease? It seems like we receive mail pieces somewhat regularly regarding our vehicles that we have since traded in for something else.  Recently a sales person from an automotive dealership we had purchased a car from […]

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Strategies for Customer Retention

May 2, 2013 • Dundee Data

An important lesson and distinction can be made between locking a customer in by penalizing their exit from a relationship and rewarding a customer for staying. There is nothing worse than being guaranteed a product only to find out it’s not even half what you thought it would be…Worse you don’t even want to use […]

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