mailing campaigns

Using Current Customer Lists for Targeted Marketing Lead Campaigns

June 4, 2015 • Dundee Data

Targeted mailing lists are for reaching out to current customers, as well as targeting new ones. In fact, a higher response rate is often seen more from direct mailings to current customers than new ones. A consumer who is already familiar with the company, its services and staff, is likely to use the services again […]

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Ineffective Targeted Mailing Lists Lead to Wasted Resources

May 5, 2015 • Dundee Data

When new prospects are the life-blood of a business, it’s costly for businesses to waste time on an untargeted audience. If your business relies heavily on new prospects, marketing strategies often focus on how to get new names and faces. At Dundee Data our specialty is helping businesses bring in new prospects through targeted mailing […]

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Market Research for Targeted Mailing Lists Produces Higher ROI

March 18, 2015 • Dundee Data

With little time, limited resources and a heavy focus on high ROI, there’s little room for wasted efficiency for businesses who are worried about their bottom line. A powerful way to carefully and efficiently use marketing dollars to reach new customers with a good ROI is through targeted marketing leads. There’s much more to a […]

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Despite USPS Quarterly Losses, Targeted Mailing List Campaigns Still On The Rise

May 14, 2013 • Dundee Data

~BtoB Magazine – May 13, 2013 Washington, D.C.—The U.S. Postal Service reported a net loss of $591 million for March and $1.9 billion for its second fiscal quarter as mail volume continued to decline. Overall volume declined 2% from March 2012, to 13.3 billion pieces. First-class mail, the Postal Service’ most profitable segment, was off […]

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