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Consumer Direct

This is a multi-sourced and data-enriched consumer information product of transaction and response-driven elements that are demographically selectable for any marketing communication program from list generation to customer database enhancement. It contains actionable information on nearly 110 million households and 220 million individuals brought together “relationally” from pivotal file sources used for demographically selectable items at the individual, household and area level.

It can also be selected by marketing segments like: Affluent Households, Computer Owners, Upscale Seniors and Grandparents, Hispanic Households, people interested in Investment and Finance; Mortgage-holders, and many more unique segments. ConsumerVision can also be used to identify Foreclosure, Liens, Refinance, Construction Loans, Adjustable Interest Rate. Mortgage Term, Second Mortgage, Loan Type, Loan Date, New Homeowner Hotlines, just to name a few.

Available Selections:

  • Address Type
  • Dwelling Type
  • Estimated Age
  • Estimated Income
  • Estimated Wealth
  • Ethnic Code
  • Gender
  • Homeowner Type
  • Household Composition
  • Latitude
  • Length of Residence
  • Longitude
  • Marital Status
  • Median Home Value
  • Median Income
  • Median Years in School
  • Oldest Age at Address
  • Percent Black
  • Percent Hispanic
  • Property Type
  • Title
  • Child Age
  • Child Gender
  • Nielsen County Code
  • Number of Children
  • Occupation
  • Occupation Type
  • Presence of Children
  • Adult Dating Services
  • Apparel Interest
  • Athletic Lifestyle
  • Auto Interest
  • Blue Chip Lifestyle
  • Cable Internet Services
  • College & Higher Education
  • Combined Vehicle Market Value
  • Computer Products
  • Country of Origin
  • Cultural Lifestyle
  • Date of Birth
  • Debt Consolidation
  • Do-It-Yourself Lifestyle
  • Domestic Lifestyle
  • Estimated Home Value
  • Fitness Lifestyle3 Good Life Lifestyle Health & Fitness
  • Home Improvement
  • Insurance
  • Internet User
  • Investor
  • Language Preference
  • Membership Clubs
  • Military
  • Month of Birth
  • Motorcycle Owner
  • New Vehicle Purchaser
  • Number of Cars Registered
  • Online Auction
  • Opportunity Seeker
  • Outdoors Lifestyle
  • Premium Ethnic Code
  • Recreational Vehicle Owner
  • Bank Credit Card
  • Finance Company Credit Card
  • Gas Credit Card
  • Mail Donor
  • Mail Order Buyer
  • Mail Order Responder
  • Miscellaneous Credit Card
  • Retail Credit Card
  • Standard Specialty Credit Card
  • Super Niches
  • Travel Credit Card
  • Upscale Retail Credit Card
  • Upscale Specialty Credit Card
  • Revolving Debt
  • Summarized Credit Score
  • Value Score

 

Pricing is based on quantity and selects.  Please contact a sales representative for more information.

Click this link to download a PDF version of this Data Card Consumer Data