Super Bowl
Super Bowl games are always fun to watch. Some watch for the football, some watch for the commercials. Which commercials were your favorites this year? Did you notice that there were a good amount of car commercials out there? One of my favorites was http://www.youtube.com/watch?v=XxFYYP8040A … because as a health conscious gal who tries to ... Read more
Direct Mail Takes Another Hit
With the postage rates going up again this year, marketers are having to sharpen their pencils and their pocket books yet again. However, just because rates are going up, doesn’t mean we should stop direct mail all together. Marketers just need to be smarter and more specific about who they are targeting. Amazingly, a lot ... Read more
The Dundee Data Experience
Don’t we all want repeat customers? After all, if we don’t, we are constantly hunting for new business making it virtually impossible for our business to grow. I believe you need to separate yourself from your competitors by providing an experience for your client. Don’t just talk to the client and hope that you did ... Read more
Marketing In the New Year
When it comes to a New Year, a lot of us make New Year’s Resolutions, most of them on a personal level. Some want to lose weight, others want to pay of debt, but when it comes to your professional life, do any of us think to make resolutions there? I ran across an article ... Read more
Start the New Year Off Right
It’s the start of a New Year!! This means we can start with a clean slate and hopefully off on the right foot. Our Insurance clients enjoyed some great success with our exclusive auto insurance lead files last year. When going after your new prospects for the New Year, you want the “RIGHT” prospect, not ... Read more
Happy New Year From Dundee Data!
New Years Mean New Starts, New Resolutions, New Budgets, New Marketing Needs, New List Needs….. Sometimes a New Year can be overwhelming. We here at Dundee Data wish to make your New Year Exciting, while removing the things that can be overwhelming. While we can’t assist you in quitting smoking, or witling down your waistline ... Read more
Spreading Out Your Marketing Efforts Creates Less Competition
While many are hyped up about Social Media taking over the marketing world in 2012, don’t forget that it is extremely important to get a good mix of marketing efforts with your budget. While it is almost effortless to post an ad on Facebook or Google these days, it is in the same way as ... Read more
Good Morning & Happy Holidays!
As you may already know by now Dundee Data is a Family Owned company and I guess you could say we are a “Grassroots” kind of company. We have high family values, and a beautiful Midwest Culture. I guess one could say that because we are a family owned company we find things happening in ... Read more
12 Things About Dundee Data
With the Holiday’s upon us, I thought it would be fun to take a Christmas staple and switch it up a bit. Here are 12 things about us that helps set Dundee Data aside from the rest. 12. Attentive- We pay attention to our clients needs and to the constant changes in the industry. 11. ... Read more
Ideas for a quick year end mailer/call campaign to make $$$$
Well it’s that time of year again. The weather is changing just like the way we do business. This is a perfect time of year to get out in front of your clients and potential prospects. This is the time to give them a reason why they should continue to do business with you in ... Read more
Don’t “Fall” into the Holiday Trap for Direct Mail
The fall is a perfect time to get in contact with old customers and start fresh with new prospects. People will say all the time that “My” direct mail piece will get lost in the “Holiday” mess, but come the New Year; you will want to start off fresh by being the business that your ... Read more
Stop Bullying – PSA on CD 105.9 FM Omaha, NE – The week of October 24th, 2011
Good Morning! As many of you know we love sharing information with others and we love helping businesses grow. But one thing many of you may not know is that Dundee Data is a Family Owned company and I guess you could say we are a “Grassroots” kind of company. We have high family values, ... Read more
Tradeshow Marketing
With the annual DMA tradeshow just around the corner, I thought an article about tradeshow marketing was appropriate. Tradeshows are an ideal place to showcase your products, services and your company to new and current customers. Here are some tips on how to make your next tradeshow exhibit successful. Booth Staff Selection: Always staff your ... Read more
Social Media Alone Can’t Save Your Business
Most business realize the potential of social media. Many have thousands of “fans and followers”, but some underestimate the true power of people. It’s not all about the technology either, it is as much about the democratization of information and equalization of societal influence. Dedicated information networks are created and as a result, consumers have ... Read more
Dundee Data: ‘…consistently delivering high caliber data….’
After thanking Kirk McCormick of Dundee Data Direct for his services of the past year, he asked that I convey our experience with Dundee to you. We have purchased databases from multiple vendors, but Dundee has stood out in consistently delivering the caliber of data it promised and providing great service after the sale. We will definitely use ... Read more
Did you know….
The Latino population in America numbers more than 30 million, or 11.2 percent of the entire population, or that 40% of Smartphone users are Hispanics. What does this have to do with your company? Your business can profit greatly from offering products and services designed exclusively for that Latino market. Or, like many major corporations, you ... Read more
Auto Dealerships!
We are always looking for innovative ways to attract new customers and hopefully get those customers to keep buying from us again and again. Here at Dundee Data, we have a file that is working wonders for auto dealerships around the country. Good auto data information for dealerships is a big time $$ maker for ... Read more
Excellent Job On The Variable Postcard!
Just a quick note of thanks for the excellent job done on the variable postcard we launched last week. The dealer experienced immediate high quality traffic due to the vast amount of trade information shown for each and every customer. The piece was very personalized and saved the dealer a huge amount of negotiating time ... Read more
Don’t Forget About The Boomers
Not only are baby boomers alive and kicking, they are more vibrant, energetic and connected to society than ever. They are over 50, but act as if they are under 40, even saying 60 is the new 40. So, when marketing your products, don’t count them out. Not only are they wanting certain things for ... Read more
Why Blogging is Crucial in Today’s Business World
What is the first image your mind conjures up when a brand is mentioned? Is it the logo, the jingle on the advertisement or the experience you previously had with the brand? Blogging allows current and potential consumers to associate the brand with a face and a personality. It bridges the distant gap that has ... Read more
Don’t be an order taker!!
You want your clients to look to you for solutions — and not just be like everyone else and take their orders. You should let them know that there is a lot more out there then just a mailing list. Let them know about social networking. Email lists. Telemarketing lists. The more ammo you give ... Read more
Feeling Hot Hot Hot!!!
Summer has began!! Well not officially, that I believe is June 21st. But for most summer has begun, and vacations are being started or planned. While working with some call centers recently, I have grown to realize that not only Vacation packages are a “Hot” topic, but that also “Spanish Speaking” is a hot topic ... Read more
Understanding Your Customers
In today’s economy, companies are cutting back on their marketing dollars and trying to figure out ways to still market, but more efficiently. One of the best ways to be more efficient is to understand who your customers are. Customer profiling can do this for you. By taking your current customer database and appending demographic ... Read more
Marketing Trends In 2011
We were all hoping that our economy would revive itself by now, but the fact is, it’s still struggling. This means that businesses are still trying to save their pennies and spend more wisely. Unfortunately, marketing is one of the first expenses to be cut or downsized. All businesses want the best return for their ... Read more
The Boss
As we sit here and reflect upon our Mothers day, and those that have helped mold us, it makes me think of one of the golden rules our Mothers teach us from the very beginning. Treat others the way you wish to be treated. I think this should apply to business as well, however many ... Read more
How to get the most out of “Direct mail”
You know how it works. Just throw a few post cards in the mail, and see who calls. Right? Wrong! The beauty of direct mail is that it is so MEASURABLE. You can test two different creative approaches – to see which copy platform works better. Or if size or color makes a difference. You ... Read more
Automotive Marketing – The Ever Changing Consumer
As we all grow older and our life takes on different meanings, our priorities tend to shift and we spend our hard earn money differently. Your brand message should stand up to the test of time and ring true with all people in all chapters of life. Auto dealerships pride themselves on the fact that ... Read more
All the Right Ingredients
As I many of you know I have a love affair with food. I love food!! All types of food, appetizers, main dishes, sides, desserts and of yes snacks, especially Cookies! Many people share my love of cookies, how do I know this, because I love making cookies, and sharing them with people. While trying ... Read more
Direct Marketing – A Contact Sport: Email Marketing to customers and keeping them
Email Marketing is very important for a number of reasons. One you can cut back on some postal cost to current customers and the other to brand yourself. If you send out direct mailers and follow up with an email your close rate will go up drastically. Email marketing is a way for you to ... Read more
The Importance of Good Customer Service
Whether you are a business owner or an employee, it’s important to provide good customer service, it’s what keeps your clients coming back. So, what are you doing to provide good customer service and retain your customers? Think about this, the last person to buy from you is the one who is most likely to ... Read more
Full-Service Marketing Agency in Omaha
Dundee Data Direct, A Full-Service Marketing Agency in Omaha If I were to ask someone, Are you on Facebook? And they answered, What’s Facebook? You might get this response from me, What rock have you been hiding under? I know, I know, lame cliché right? I apologize, I’m full of one-liners and I tend to ... Read more
Welcome to Dundee Data Payday Loan Lists
Stop Wasting your valuable time and hard earned money with Internet pay day leads. If you are looking for a quality payday loan lists Our data is guaranteed to be 95% accurate and deliverable. You will receive our targeted leads for as low as .08 cents per record. With our data you will receive name, ... Read more
Networking…A Key Component
Networking is a key component for any sales person, especially today. Getting yourself in front of not only other business owners, but your community in general, can only benefit you and your business. Not only are trade shows a great way to network and get your name out there, but local networking groups are as ... Read more
Knowing Your Customers
If I told you I can help you increase your R.O.I on your next marketing campaign would you keep an open mind? The options for marketing today are growing by leaps and bounds. There are so many ways for a company to gain exposure these days. One can do print and mail, telemarketing and email ... Read more
New Phone Number
1-402-884-3150 New Phone Number—Even Better Service! You may have noticed a new phone number on our website (www.dundeedata.com). The purpose? To serve you better – assuring that we always have a qualified sales representative available to answer your questions, provide counts for you, secure print and mail quotes. Standing ready to make certain that your ... Read more
Urban Hunter
I was fortunate enough to go on a deer hunt with a good buddy of mine and client, Chris Bober, www.chrisboberblog.com. As I sat out there in the woods pondering life, I realized that my life as a marketer is strikingly similar to that of a hunter. I quickly created 4 quick tips that you ... Read more
Marketing Company in the Midwest
I’ve been in the marketing industry for 14 years and have dealt with multiple database companies. I’ve had the pleasure of meeting and working with Jules Blight for a year now. From start to finish her attention to my client’s needs , the efficiency with which she has managed our requests, was handled with precision ... Read more
Agent/Owner – Major insurance company
I have used Dundee Data for all the marketing done out of my agency, and the resulting call volume has been tremendous. From my experience, sales is a numbers game, and prospecting is a daunting challenge. The data that I have received allows me to target the people that I know have the highest closing ... Read more
Auto Insurance – Agent/Owner
After trying a multitude data sources and lead vendors with very limited success it was suggested I speak to Dundee Data. After some consideration I took the plunge and purchased a marketing list that was customized for my target market. The results were awesome quality business poured in and for the first time I was ... Read more
Exclusive Insurance Agent/Personal Financial Representative
I have used Dundee Data for numerous marketing campaigns The resulting call volume has increased sales. Leads developed through Dundee Data lists cause multiples sales opportunities and quality business. The data that I have received from Dundee Data allows me to target the people that I know have the highest closing percentage, which cuts my ... Read more
Globally Renowned Research Company
I had the privilege of working with Jules Blight and Dundee Data for two years while I was at a globally renowned research company. I often went to her for some extremely hard to find targeted sample lists – and she was always able to come through for me, on time and on budget. In ... Read more
Marketing Company Owner
I would like to highly recommend using Dundee Data for your mailing list needs. My company has been renting a variety of mailing lists through Dundee Data for the past two years and have found them to be the consummate professional. They are always friendly, well versed in the variety of lists they represent. Dundee ... Read more
Omaha Automobile Dealership
Dundee Data has become a vital resource for some of our direct marketing needs. We have utilized their target marketing experience to help our dealership gain market share in the Omaha area. If you are considering a direct mail campaign, I would definitely recommend the Dundee Data team.
Are you Hunting for the Right Customer?
Marketing Tip #1 BE SEEN YA All! Can you hear me saying that with the strong southern accent? I can. Pretty soon I will be available for a cameo on Swamp People. It is important you have a brand and share it. In today’s digital world your brand can be at the click of a ... Read more
Thanksgiving Spread
Seems like it was just yesterday we were all getting our kids back to school. Now we are just days ways from resetting our clocks to “fallback” for daylight savings time, and soon we begin to get ready for Thanksgiving. :) Ahhh Thanksgiving, the time to Give Thanks, the time to get all those wonderful family ... Read more
Exposure is Key, Content is KING!!!!
In a world of cell phones, social platforms and every other way to communicate at the tip of our finger tips, how do you market? Marketing has taken a turn for the advanced and if you do not jump on board you will get left behind at the bus stop with your pager. Consumers are ... Read more
Save struggling borrowers from FORECLOSURE!
Billionaire investor Warren Buffett recently wrote to his shareholders, “Commentary about the housing crisis often ignores the crucial fact that most foreclosures do not occur because a house is worth less than its mortgage (so-called ‘upside-down’ loans). Rather, foreclosures take place because borrowers can’t pay the monthly payment that they agreed to pay.” Due to ... Read more
Insurance Companies Sell More Policies
Hello I am Kirk McCormick, I have been working with Insurance companies on direct mail campaigns for the last 8 years. We have a proven track record to help Insurance companies sell more policies using our Multi-auto/Homeowner leads. I started with a small insurance company in New York and now work with over a 1,000 ... Read more
Back to School?
With children recently returning to the classrooms to begin a new school year, the term “back to school” has been all over the internet, radio, TV and social media. Summer is over, many have taken their vacation time and are back in the office, and it’s time to get back to the grind. Yet, in ... Read more
Marketing To Consumers In a Struggling Economy
It’s not uncommon for businesses to react defensively, in a struggling economy, by cutting budgets. And their marketing budget is usually the first to go. However, what a lot of businesses don’t realize is that a struggling economy can be an opportunity to re-energize their marketing. One of the best ways to do this is ... Read more
Crowd ID
Imagine if you will. You’re sitting at a baseball game. Second inning, your team is ahead by two runs. The announcer or scoreboard comes on with a message: “Text your seat number and what you think the score will be at the end of four innings to 5555 and win two tickets to next week’s ... Read more
Why Post Office Troubles Are Great For Direct Mail Marketing
As I’m sure you’ve heard – our United States Postal Service is rumored to be closing several offices. Sources say over the next three months, more than 3,200 post offices and retails outlets – out of 34,000 – will be reviewed for closure or consolidation. Our post office managed themselves to a $3.8 billion dollar ... Read more
ARE YOU VIRAL? WE ARE!!!!!!
Insider Secrets To Create a Viral Web Video by Jared Wright So what exactly makes a web video ‘go viral’ and spread across the web? More importantly, how do you make a web video that leads to increased sales? There’s no need for expensive production or professional editing – with a $150 Flip Camera and ... Read more
WE ARE BLOGGIN’ BABY!!!
Dundee Data Direct was formed in 2007 with a vision, a vision to be a company with a presence in the Omaha Community. The founders of Dundee Data Direct (Wright Direct and J Edwin Brown) primarily were list brokers when we started the joint venture. We have now evolved into a true marketing company, not ... Read more
