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marketing campaign

The Difference Between Consumer Mailing Lists and Targeted Mailing Lists

June 7, 2013 • Dundee Data

What is the difference between Consumer mailing lists and Targeted mailing lists?  Some might think they are exactly the same.  But are they really?  Would you purchase a list of consumers with nothing to set them apart from the next consumer?  I hope not!  There are many steps that go into a marketing campaign: the […]

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Managing Consumer Mailing Lists

March 19, 2013 • Dundee Data

Managing consumer mailing lists isn’t fun, it isn’t glamorous and it’s certainly not easy. Many companies put time and energy into its targeted mailing list, only to find that the list and campaign are unsuccessful in the end. There are a couple components that can ensure a well-managed list. First, the initial mailing list should […]

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Effective Mailing List Strategies

March 5, 2013 • Dundee Data

Billions of dollars are spent each year on elaborate marketing campaigns, only for direct mailings to go unopened and in the trash. An accurate and professionally compiled targeted consumer mailing list is important – but as important, is an effective strategy to market to this targeted group. Once the proper target is identified and a […]

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Market Research for Targeted Lists

February 26, 2013 • Dundee Data

These days, businesses are worried about their bottom line. With little time, limited resources and a heavy focus on high ROI, there’s little room for wasted efficiency. Marketing dollars are carefully allocated for all businesses based on what is determined to have a good ROI; and every business needs to invest to bring in new […]

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Time and Money Wasted on Ineffective Lists

February 21, 2013 • Dundee Data

If you own or work for business who relies heavily on new prospects, how do you get new names and faces? When new prospects are the life life-blood of a business, it’s costly and expensive for businesses to waste time on an untargeted audience. New prospects come from word-of-mouth, advertising, networking events and mailing lists. […]

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