Archive for October, 2012

Physicians Master File

October 17, 2012 • Dundee Data

Dundee Data Physicians Master File 999,085 Physicians & Surgeons (MDs & DOs) Dundee Data Physicians Master File Profile: Physicians and Surgeons diagnose and treat injuries or illnesses. Physicians examine patients, take medical histories, prescribe medications, and order, perform, and interpret diagnostic tests. They often counsel patients on diet, hygiene, and preventive health care. Physicians and […]

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At DMA 2012: New initiative promotes, defends data collection

October 15, 2012 • Dundee Data

~B to B Magazine – Christopher Hosford – 10/15/12 Las Vegas—The Direct Marketing Association has introduced the Data-Driven Marketing Institute, an initiative designed “to set the record straight” about marketers’ collection and use of data. The announcement was made today at the DMA’s annual conference and expo here. The initiative will focus on advancing the […]

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Creating marketing ‘so good it feels like service’

October 9, 2012 • Dundee Data

~Posted by Christopher Hosford – BtoB Magazine – October 1, 2012 The essence of direct marketing these days isn’t necessarily a personalized mail piece or timely offer (although it can include those). What’s happening more and more are subtle but persistent efforts to understand each customer as an individual and leverage data so that each […]

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Direct Marketing Campaign vs. Political Campaign

October 4, 2012 • Dundee Data

In an election season, one cannot turn on any sort of media outlet without hearing about the candidates that are running.  Recently, when listening to one after another, it made me think of a few things; first, I am very  happy that I am able to assist my clients with their data and marketing needs […]

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How to Keep Your Customers

October 3, 2012 • Dundee Data

Direct marketing is always changing.  Direct mail is always evolving.  New mailing lists are popping up everywhere.   But do you know what will never change?  Helping your customers grow their business no matter what the product is.  If you can convey that you have a true vested interest in your customer, they can tell.  We […]

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