medical lists

Pre-testing marketing message can improve direct mail campaigns

July 18, 2013 • Dundee Data

~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]

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Don’t Let Your Marketing Dollars go up in Smoke

July 1, 2013 • Dundee Data

It’s that time of year when we all start seeing red, white and blue and singing patriotic songs. The evenings are filled with brightly lit skies filled with beautiful fireworks! Everyone is talking about what they will be doing on the 4th to celebrate! People will spend a ton of money on fireworks that will […]

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The Difference Between Consumer Mailing Lists and Targeted Mailing Lists

June 7, 2013 • Dundee Data

What is the difference between Consumer mailing lists and Targeted mailing lists?  Some might think they are exactly the same.  But are they really?  Would you purchase a list of consumers with nothing to set them apart from the next consumer?  I hope not!  There are many steps that go into a marketing campaign: the […]

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