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b2b marketers
How Gmail inbox change affects email marketers
~ B2B Magazine ~ Karen J. Bannan ~ 8/15/13 Google earlier this summer rolled out a new, tabbed look for its Gmail inbox. Now, emails are separated into three buckets: Primary, Social and Promotions, with promotions taking the far right position on the page. Given the fact that there are more than 5 million businesses […]
Pre-testing marketing message can improve direct mail campaigns
~According to B2B Magazine – Posted by Jon Vanzile – 7-15-13 Despite the prevailing use of email, display, social media and other digital channels by marketers today, traditional direct mail remains an important element in many b2b marketing campaigns. But direct mail is also one of the more expensive forms of marketing, so savvy marketers […]
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