Personalized advertisements have proven to be more effective than non-personalized advertising attempts, whether online or print. Over the last couple years, online advertising has become increasingly personalized and tailored to each recipient. And though it takes more effort to create a personalized marketing campaign, the results prove to be a higher ROI. A successful personalized […]
The Home Building Permit Masterfile is new to the market. This file is the most complete database of households that have taken out Building Permits for renovating, remodeling or improving their homes-enhancing its value and maintaining its general upkeep. These consumers are financially active-making them highly responsive to offers for homeowner insurance, home equity loans, […]
It’s election season, one cannot turn on any sort of media outlet without hearing about candidates that are running. Recently when listening to one after another, it made me think of a few things… First, I am very happy that I am able to assist my clients with their data and marketing needs during this […]