According to BtoB Magazine…. Washington, D.C.—The U.S. Postal Service has decided it will pull the plug on its Mail Works Guarantee test. Mail Works Guarantee, launched in 2011, suffered from high barriers to entry: To participate, advertisers were required to have ad budgets of at least $250 million but little previous involvement in direct mail. If participants […]
The New Year is always a great time of the year. Even if you had a good or bad year in the direct marketing industry you have a chance for a clean slate. I believe Direct Mail is going to be making a comeback in 2013. I do consistently try and look for the positives, […]
Happy New Year! It is the time of year when companies get their new budgets and start planning their campaigns for the quarter or maybe the whole year. Now is the time to reach out to existing clients as well as making new contacts. A New Year with new beginnings and relationships! It is very […]
HAPPY NEW YEAR!! CHEERS TO A POWERFUL AND PROSPEROUS 2013 Hope every one of you Blog readers had a Most amazing Holiday Season!! Maybe it’s me but doesn’t it seem like from the End of November until the End of December, just flies by. So Many things to do, in so many Arenas; Family Functions, […]