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Archive for May, 2011
Understanding Your Customers
In today’s economy, companies are cutting back on their marketing dollars and trying to figure out ways to still market, but more efficiently. One of the best ways to be more efficient is to understand who your customers are. Customer profiling can do this for you. By taking your current customer database and appending demographic […]
Marketing Trends In 2011
We were all hoping that our economy would revive itself by now, but the fact is, it’s still struggling. This means that businesses are still trying to save their pennies and spend more wisely. Unfortunately, marketing is one of the first expenses to be cut or downsized. All businesses want the best return for their […]
The Boss
As we sit here and reflect upon our Mothers day, and those that have helped mold us, it makes me think of one of the golden rules our Mothers teach us from the very beginning. Treat others the way you wish to be treated. I think this should apply to business as well, however many […]
How to get the most out of “Direct mail”
You know how it works. Just throw a few post cards in the mail, and see who calls. Right? Wrong! The beauty of direct mail is that it is so MEASURABLE. You can test two different creative approaches – to see which copy platform works better. Or if size or color makes a difference. You […]
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