Direct mail is a highly effective marketing strategy for small businesses. Businesses are able to purchase targeted mailing lists that can also be tracked for measuring marketing dollars. In addition, it is a very personal way to reach potential customers. According to the United States Postal Service, 98 percent of people retrieve their mail daily, […]
It’s that time of year again in the automotive calendar folks! The NADA show in New Orleans was very well attended, with many car Dealer Principals and their GM’s actively looking at ways to invest their marketing dollars. This bodes well for the auto industry in general – obviously vehicle sales have definitely been on […]
Hope you all are recovering nicely from your Super Bowl Weekend!! I am now getting ready for my kiddo’s Valentine’s Party. I have to get the list of classmates, and also have to make sure none of the kiddos have allergies to anything before I purchase treats for them…this got me thinking about my clients, […]
The groundhog says 6 more weeks of winter!! That is good news because summer is coming and sales will soon follow! How to get your message to resonate with buyers is very important. Getting your message across using direct mail in today’s marketing tsunami is an art in itself. When doing a targeted mailing list […]