Archive for July, 2012
DIRECT MARKETING 102
After being involved in the direct marketing for over 40 years, people often ask “what is different” or “what has changed?” The answer: the more things change, the more they stay the same. Oh sure. We’ve had lots of postage increases and changes in the way the mail is processed. The internet and email marketing ... Read more
More Effective Way to Prospect:
Don’t we all want to grow our book of business? If not then we need to pick a new line of work! Anyone can call a person and try and get new business but isn’t that counterproductive? Just like a football game, you have to study and have a good game plan. First, you have ... Read more
