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Dundee Data Blog > Targeted Marketing Lead Info > Personalized Campaigns to Targeted Marketing Leads

Personalized Campaigns to Targeted Marketing Leads

April 20, 2016 • Dundee Data • Targeted Marketing Lead Info

Personalized advertisements have proven to be more effective than non-personalized advertising attempts, whether online or print. Over the last couple years, online advertising has become increasingly personalized and tailored to each recipient. And though it takes more effort to create a personalized marketing campaign, the results prove to be a higher ROI.

A successful personalized marketing campaign begins with targeted marketing leads. Many companies already have a customer database from which to work, providing an easy means to begin personal advertising. Dundee Data also provides additional prospects through professionally compiled targeted mailing lists, to reach beyond a current customer base.

A smart approach to mailing campaigns will also prove successful. A personal, but not intrusive, campaign begins with an understanding of how to use information on a targeted mailing list. Depending on the type of business, service or product being advertised – a direct mailing piece may be too personal. If a prospect thinks you know too much about them or their lives, the mailing may have an adverse effect.

We understand how to create targeted mailing lists, at Dundee Data, and can assist in a personal and effective direct mailing campaign to targeted marketing leads. If personalization is used wisely, it can be a very effective way for companies to connect with potential customers.

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