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Dundee Data Blog > Targeted Mailing List Info > Market Research for Targeted Mailing Lists Produces Higher ROI

Market Research for Targeted Mailing Lists Produces Higher ROI

March 18, 2015 • Dundee Data • Targeted Mailing List Info

With little time, limited resources and a heavy focus on high ROI, there’s little room for wasted efficiency for businesses who are worried about their bottom line. A powerful way to carefully and efficiently use marketing dollars to reach new customers with a good ROI is through targeted marketing leads.

There’s much more to a targeted mailing list than compiling a list of people in the surrounding neighborhood and sending out coupons. Market research is incredibly valuable when it comes to a successful targeted mailing campaign.

For instance, if an auto dealership wants to target a group for mailing purposes in order to advertise their new sports car, they are not going to mail a flier to every person within a 20 mile radius. This is a waste of time and money. Instead, their specific targeted mailing list will consist of a specific group of people. It may be single men between the age of 28 and 40, making a certain income per year and five or more years of residence in their current home.

The first step to a successful mailing campaign to a targeted mailing list is thorough initial market research. It may seem that the items listed above are too specific; but time and time again, an extensive knowledge of a business’ target market produces the highest ROI.

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