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Dundee Data Blog > Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info > Insurance Companies Reap Major Benefits from Targeted Mailing Lists

Insurance Companies Reap Major Benefits from Targeted Mailing Lists

August 2, 2013 • Dundee Data • Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info

August is a great time to be in the direct marketing business. Summer is winding down the kids are heading back to school and businesses are customers are spending money again.

Insurance companies especially love August because that’s when people start thinking about the need for proper insurance.  Insurance companies need to have a targeted mailing list for the “right” prospect.  Otherwise they are just throwing darts blind folded.  How do you know you have found a reliable insurance prospect?  When searching for insurance prospects it’s important to keep in mind certain variables that will determine the reliability of your leads.  While every potential client is different, there are always going to be certain signs that can help you differentiate a bad lead from an excellent potential client.  First and foremost the insurance lead must obtained through a quality and reputable lead provider like Dundee Data Direct.  Having a great starting point when beginning to making calls or sending out emails on potential policy holders is an important step towards a successful work day.  By eliminating bad phone numbers, bad addresses, bad emails, etc.… You will save a lot of time and effort.  On your consumer mailing list, you would like the lead to be as responsive as possible.  Nothing kills the sales cycle faster than insurance prospects that keep on dodging you or making excuses for why they cannot talk to you at that moment.  That being said, always keep the conversation polite and establish as much rapport with your potential client as you can.  When you do have that rapport you should be able to strike up a dialogue where you can openly discuss his or her potential policy.  Try to work up some enthusiasm with them.  These are just a few steps on a great start to August and happy selling.

 

Sincerely,

Kirk McCormick

kirk@dundeedata.com

402-932-7654

Posted in Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , , ,

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