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Dundee Data Blog > Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info > Direct Marketing for the 21st Century

Direct Marketing for the 21st Century

July 9, 2013 • Dundee Data • Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info

When doing direct mail/marketing you need to be ahead of the curve. So how can you have more successful direct marketing campaigns?  By using multi-channel marketing tools or cross-channel marketing campaigns. Dundee Data can add to this with our Consumer mailing lists, Auto mailing lists, and additional marketing lists with complete homeowner demographic information with the focus of: Branding, offers, incentives and delivery for your campaigns. If you are an automotive dealership mix in an Email, SMS/Text and auto-voice appointment reminders for a free test-drive. Use outbound live operator follow up calls to solidify the appointments.

One of the main challenges of direct mail is to make it personally relevant to your customers. “Your mail should know you as well as your spouse does!”  Along with your direct mail methods, try using digital marketers-such as Facebook and other social media sites. The more they see your message the better your results will be. Don’t take your marketing list for granted and look at it as the foundation for your business.

The direct mail industry does not use data as effectively as we should though.  For example, an individual searching for a car online will browse the website of a local dealer, but likely won’t take further action, like scheduling an appointment. The dealer might then send that prospect a direct mail piece. Well, on that piece should be a QR code or a smart code that the recipient could use at the dealerships. Make the piece actionable and functional.

By using these technologies, mail will become more functional. Mail should be able to interact with smartphones and smart TVs as well. If you get mail from a bank you should tap on your phone and get a representative. If you get mail from an insurance agent you should be able to make an appointment with them right then and there. These new tools with a targeted mailing list will make direct mail more profitable for the future.

 

Sincerely,

 

Kirk McCormick

402-932-7654

kirk@dundeedata.com

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