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Dundee Data Blog > Auto Mailing List Info, Targeted Mailing List Info > Market Research for Targeted Lists

Market Research for Targeted Lists

February 26, 2013 • Dundee Data • Auto Mailing List Info, Targeted Mailing List Info

These days, businesses are worried about their bottom line. With little time, limited resources and a heavy focus on high ROI, there’s little room for wasted efficiency.

Marketing dollars are carefully allocated for all businesses based on what is determined to have a good ROI; and every business needs to invest to bring in new clients. An effective way to accomplish this is to use a targeted consumer mailing list.

There’s much more to a targeted consumer mailing list than compiling a list of people in the surrounding neighborhood and sending out a coupon. Market research is incredibly valuable when it comes to a successful targeted mailing campaign.

For instance, if an auto dealership wants to target a group for mailing purposes in order to advertise their new minivan, they are not going to mail a flier to every person in a 20 mile radius. This is a waste of time and money. Instead, their targeted auto mailing list will consist of a specific group of people. It may be families of 4 -6 people, making a certain amount of income per year, 5 or more years of residence in their current home, and married female over 30 years of age.

The first step to a successful targeted mailing campaign is thorough initial market research. It may seem that the items listed above are too specific; but time and time again, an extensive knowledge of a business’ ideal consumer produces the highest ROI.

Posted in Auto Mailing List Info, Targeted Mailing List Info • Tagged , , , ,

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