Dundee Data Blog > Targeted Mailing List Info > Managing Targeted Markting Lists and Campaigns

Managing Targeted Markting Lists and Campaigns

October 7, 2014 • Dundee Data • Targeted Mailing List Info

Managing targeted marketing lists isn’t fun and it’s certainly not easy. Many companies put time and energy into its targeted marketing lead campaigns, only to find that the list and campaign are unsuccessful in the end, yielding little-to-no-results.

There are a couple components that can ensure a well-managed mailing list. First, the initial marketing list should be targeted to a specific demographic. Companies or marketers understand this concept, but often don’t understand the finite details needed to produce successful results. It’s not only about producing a list based on geographic area, gender and age. Comprehensive lists of targeted marketing leads are also about past purchasing history, response reliability, if the consumer will react to this method of marketing, etc.

 Secondly, after a campaign with a targeted marketing list has started, it’s important to ensure that the list is kept up-to-date and consistently growing. At Dundee Data, we can help keep you organized with an online count ordering system, through which clients can purchase up-to-date and reliable mailing lists. With an understanding of targeted mailing list building and a multitude of resources, these lists are managed for you and updated on a monthly basis.

 If compiling targeted mailing lists isn’t your passion and it’s consuming your company resources – don’t do it! Success increases and stress decreases if you have confidence in prospects to which you are investing time and resources.


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