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Super Bowl

February 6, 2012 • Dundee Data • Dundee Data News

Super Bowl games are always fun to watch. Some watch for the football, some watch for the commercials. Which commercials were your favorites this year?  Did you notice that there were a good amount of car commercials out there? One of my favorites was http://www.youtube.com/watch?v=XxFYYP8040A … because as a health conscious gal who tries to eat healthy and sometimes mistakenly makes cookies that should be good for you, but are so dry you could choke, that you’re not even sure if you should give them to the birds:)  the guy eating a Twinkie made me laugh.

Giggles aside, I recently read the below article in the WSJ, Drivers seat.

LAS VEGAS (Dow Jones) — U.S. automotive sales should hit 13.9 million new vehicles this year as low interest rates and a mild recession in Europe keep the American economy humming.

About 7 million trucks and sport-utility vehicles are expected to be sold along with 6.9 million cars, National Automobile Dealers Association Chief Economist Paul Taylor said Saturday. A total of 12.7 million new vehicles were sold last year.

The forecast is one of the most bullish to date based on the belief consumers are switching into a buying mind set and have access to attractive loans, Taylor said.

“The recession in the minds of most Americans has ended,” Taylor said. “The interest rates have been helpful and will remain helpful for the next couple of years. More auto maker finance companies are offering low-interest and interest-free loans of up to 60 months.”

The average purchase price of a new car – which hit a record $28,341 last year – will edge closer to about $30,000, Taylor said. The increase will be driven by a recovery in the stock market which will fuel more luxury car buying.

I wanted to be sure to share this article, because this is great News for the Car Manufactures, Car Dealers, and the Automotive Marketing industry. I am soo happy that we have the data to help marketer reach their potential future clients, and not only do we have the data, but we have time tested and touted customer service. We are proud of our family owned company and the service we provide. And we are happy to assist in the wonderful perpetual motion in the industry. Call me today, and I will be happy to assist you in your automotive marketing.

That being said, I want to leave you with another automotive commercial that I thought was fantastic.



I look forward to hearing from you; I am on your team for success.

Jules@dundeedata.com   402 502 5478

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