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Why Blogging is Crucial in Today’s Business World

June 30, 2011 • Dundee Data • Dundee Data News

What is the first image your mind conjures up when a brand is mentioned? Is it the logo, the jingle on the advertisement or the experience you previously had with the brand? Blogging allows current and potential consumers to associate the brand with a face and a personality. It bridges the distant gap that has existed between the “inaccessible” company and the “average” consumer. This interaction is essential to the growth of any company.

Additionally, the blog is a representation of the company’s values, beliefs, philosophy and direction. If they are involved in a medium that encourages a two-way conversation, it shows their consumers that they care about their opinions. But more importantly, blogging gives us a much needed way for customers to communicate with us. Customers are able to interact with comments and potentially provide valuable feedback or insight that can be brought back into the business. Comment cards in businesses still help out, but blogging takes everything to another level.

 Although direct interaction with customers is an incredible incentive, there are many other benefits to blogging. It has the power to position employees as thought-leaders in their industry, to assist in reputation management during crises; to build brand awareness and loyalty; and to increase brand visibility, traffic and links. So get on board!!! Start your company blog today.  

 ~Matt Tarkett


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