Direct Mail Takes Another Hit

February 1, 2012 • Dundee Data

With the postage rates going up again this year, marketers are having to sharpen their pencils and their pocket books yet again.  However, just because rates are going up, doesn’t mean we should stop direct mail all together.  Marketers just need to be smarter and more specific about who they are targeting.  Amazingly, a lot […]

Posted in Dundee Data News • Tagged appending, customer profiling, data, Direct Mail, Marketing, postage rates, print and mail