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marketing dollars

Don’t Let Your Marketing Dollars go up in Smoke

July 1, 2013 • Dundee Data

It’s that time of year when we all start seeing red, white and blue and singing patriotic songs. The evenings are filled with brightly lit skies filled with beautiful fireworks! Everyone is talking about what they will be doing on the 4th to celebrate! People will spend a ton of money on fireworks that will […]

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Current Customer Mailing Lists

March 12, 2013 • Dundee Data

Targeted mailing lists are not just for gaining new customers, but for reaching out to current customers, as well. Making contact with current customers through direct mailings often produces a higher response rate than that of new prospects. Because the customer is already familiar with the company, its services and staff, the contact could prompt […]

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Understanding Your Customers

May 24, 2011 • Dundee Data

In today’s economy, companies are cutting back on their marketing dollars and trying to figure out ways to still market, but more efficiently.  One of the best ways to be more efficient is to understand who your customers are.  Customer profiling can do this for you.  By taking your current customer database and appending demographic […]

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