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Dundee Data Blog > Dundee Data News, Targeted Mailing List Info, Targeted Marketing Lead Info > Targeted Mailing List Sale. Direct Mail May Just Last Forever.

Targeted Mailing List Sale. Direct Mail May Just Last Forever.

December 29, 2015 • Dundee Data • Dundee Data News, Targeted Mailing List Info, Targeted Marketing Lead Info

Don’t Miss Dundee Data’s 10% Off Sale Starting January 4th!
From Monday, January 4th, 2016 through Friday, January 29th, 2016, Dundee Data will be offering clients a 10% discount off of their new targeted mailing list or targeted marketing lead purchase.  Just mention this blog and we’ll make sure you enjoy in the savings.

Direct Mail May Just Last Forever

With 2016 right around the corner, we were drawn to research some facts and trends from 100 years ago.  In 1916….
  • The 1st PGA Golf Championship was held
  • Boys Scouts of America was formed
  • WWI was in full swing
  • Chicago Cubs play 1st game at Weeghman Park (Wrigley Field)
  • President Wilson is re-elected
  • Coca Cola brings current Coke formula to the market
  • Boeing aircraft flies for the 1st time
  • Pablo Picasso is an active artist
  • 1st true super market “Piggly Wiggly” opens
While the world has certainly progressed since 1916, much remains the same.  The PGA is still strong, the Cubs are still at Wrigley Field, and super markets are a staple in everyone’s daily lives.
The same lasting effects are true for Direct Mail and targeted mailing lists as well.  According to DashBurst, some people say direct mail is a thing of the past – but before you bust your entire marketing budget in the digital realm – consider a few facts that might change your mind when it comes to weaving traditional and digital approaches together to drive your marketing efforts.
Do you open all your direct mail? If so, you’re probably among the 70-80 percent of consumers who open almost all their mail, including “junk” mail.  For business, putting a tangible letter in someone’s hands can make a big difference. According to the Direct Marketing Association, 79 percent of consumers act immediately on direct mail, while only 45 percent would say the same for emails. A 2014 Experian Marketing Services Report showed 80 percent of marketers ran cross-channel marketing campaigns across targeted mailing lists, email, radio, TV, social media and pay per click.
Want to know more about targeted mailing lists, targeted marketing leads and what Dundee Data can do for you?  Contact a Dundee Data Sales Representative today and let us show you our commitment to quality and your database needs. Or, send a request directly to our team of experts!  We value your business and are always happy to help!
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