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Dundee Data Blog > Targeted Marketing Lead Info > Business to Business Targeted Mailing Leads

Business to Business Targeted Mailing Leads

January 14, 2015 • Dundee Data • Targeted Marketing Lead Info

Business to business targeted mailing list campaigns, if done well, can provide the opportunity for a higher ROI than many other types of marketing tactics. The accuracy of targeted marketing leads is the first step to a successful campaign.

Narrowing down a target audience and the types of marketing messages they respond to is a potentially long, but necessary, step to creating a targeted mailing list. Upon setting a target audience, it’s time to put together a list of addresses or email addresses of businesses which represent that target. It’s often helpful to bring a professional third party company in to assist with creating a targeted mailing list.

The mailing itself should reflect one clear objective. Business to business campaigns can be filled with technical jargon and product related details. Truthfully, the target recipient on a mailing wants to hear minimal details. They want to know what the product will do for them, how it will make their life easier and how it will increase their bottom line.

You have only 12 to 20 seconds to grab a prospects attention from a targeted mailing list. Keep the message simple and concise – possibly in a subject line or a headline of a postcard. Don’t give them a choice about what to do. They must contact you or suffer the consequences.

When creating a targeted mailing list for business to business application, it’s best to get the assistance of a professional company, like Dundee Data, who can help narrow down a target, produce an accurate list of marketing leads and execute a successful campaign.  At Dundee Data, we take many demographics into account when creating targeted mailing lists and use all our resources to ensure the most accurate list possible.

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