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Dundee Data Blog > Targeted Mailing List Info, Targeted Marketing Lead Info > The Automotive Industry, Targeted Marketing Leads and Targeted Mailing Lists

The Automotive Industry, Targeted Marketing Leads and Targeted Mailing Lists

February 5, 2014 • Dundee Data • Targeted Mailing List Info, Targeted Marketing Lead Info

It’s that time of year again in the automotive calendar folks!  The NADA show in New Orleans was very well attended, with many car Dealer Principals and their GM’s actively looking at ways to invest their marketing dollars.

This bodes well for the auto industry in general – obviously vehicle sales have definitely been on the upturn over the last couple of years and dealers have newfound confidence in targeted marketing leads via email.  Most dealers tended to shy away from email marketing (in the early “wild west “ online marketing days), but over the last few years they have begun to see the value and the fantastic ROI that a targeted email campaign that is deployed through a knowledgeable, reputable, marketing company can give them, and their confidence has grown in this medium.

Targeted mailing lists are still extremely popular with the same dealers, as either a stand- alone, or used in conjunction with an email campaign. Lots of dealers still like the “touchy / feely” sensation of mailing a letter or postcard.  They do however realize (mainly due to the sharp increase in printing/postal costs), that any direct mail campaign needs to be targeted to specific vehicle owners (either same make, or conquest vehicle), within a fairly tight radius of the dealership.  The days of the saturation mail campaigns are dead!

Dundee Data is a full service marketing company who specialize in Automotive Advertising for Car Dealers, Service Centers, Parts Suppliers, Insurance Agents, and anyone associated with the auto industry.

If you would like more information on any of the services we offer please contact me:

Neil Simmons

402-960-5011

neil@dundeedata.com

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