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Dundee Data Blog > Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info > Strategies for Customer Retention

Strategies for Customer Retention

May 2, 2013 • Dundee Data • Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info

An important lesson and distinction can be made between locking a customer in by penalizing their exit from a relationship and rewarding a customer for staying. There is nothing worse than being guaranteed a product only to find out it’s not even half what you thought it would be…Worse you don’t even want to use it. Being charged a penalty because you want to cancel early just leaves a bad taste.   Many direct marketing companies want you to sign a yearlong contract (unlimited data so they say).  I have found when you reward your customers so they don’t have to sign their life away and want to earn their businesses you will find a happy customer.  

Direct marketing can be a cutthroat business because you’re dealing with an intangible product.  Anyone can lie about a marketing list and pass it off as they are all the same. But the true way to retain a customer is to over deliver and under promise.  Another way to keep your customers happy is to make them feel like they are part of something special. Give them a loyalty discount or a referral discount on future products. Make your business have a customer club. Clubs can only succeed if members experience real benefits they “Value” Club members offer a range of value-adding services and products that, giving the availability of customer data, can be personalized to segment, or individual level. The more common benefits of club memberships are access to member only products and services, alerts about upcoming data leads for new movers lists, New auto owners, Aged auto leads etc.…. Offer weekly discounts to these members and they will always have your company in mind.

Contact Dundee Data today, your consumer targeted mailing list specialists!

Sincerely,

Kirk McCormick

kirk@dundeedata.com

402-932-7654

Posted in Auto Mailing List Info, Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Marketing Campaigns, Targeted Mailing List Info • Tagged , , , ,

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