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Dundee Data Blog > Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info > Use Your Own Customer Database to Drive Sales

Use Your Own Customer Database to Drive Sales

November 7, 2012 • Dundee Data • Business Mailing List Info, Consumer Mailing List Info, Dundee Data News, Targeted Mailing List Info

Let’s talk about your own customer list or database.  So many times we try and go after new customer/prospects.  We are always on the hunt for the fruit that’s way up in the trees.  Maybe we should start to go after the low hanging fruit because we have a gold mine already waiting for us.  If you have been in business for a while or have had people inquire about a product you sold them, how about trying to reach out to them in ways your competition does not?  Take your own customer list and turn it into a targeted mailing list.  A targeted consumer/business mailing list on steroids!  Use the data that you have already compiled or captured and add additional elements to it.  Dundee Data can add email addresses to your list or we can add an “at home address” or an additional phone #.  If your sales reps are looking for good qualified leads, how about starting with what you have already sold.  For some of our automotive clients, they want to reach their target market on their cell phones because home phones are on the DNC.  One of Dundee Data’s newest products is a cell phone append.  You now can reach past prospects and past customers buy hitting them up via email, cell phone, current home or business address, SMSW text #, and home phone #.  One of your marketing goals should be to optimize marketing ROI by integrating your customer touch points, using analytics to create a personalized marketing plan.  This is another way to build on existing analytic capabilities to execute highly strategic, multi-channel marketing strategies, leveraging predictive analytics in order to optimize customer engagement.  Dundee Data can handle every targeted list or take your “old” list and make it new again.  Contact me today for more information!

 ~Kirk McCormick

kirk@dundeedata.com

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