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Spreading Out Your Marketing Efforts Creates Less Competition
While many are hyped up about Social Media taking over the marketing world in 2012, don’t forget that it is extremely important to get a good mix of marketing efforts with your budget. While it is almost effortless to post an ad on Facebook or Google these days, it is in the same way as easy for your would-be clients to bypass your ad and go on to the next flashy advertisement. Trying to depend on only going down one marketing avenue only means you are not reaching all of your potential prospects.
The Wall Street Journal wrote recently of a business that had long used direct mail as their key advertising vehicle. They decided they would switch solely to email marketing and sales plummeted almost 20% within three months. Realizing that email wasn’t the advertising route they needed, they immediately switched back to their reliable mainstay direct mail, and sales climbed back up.
It’s never too late to get personal with your prospective and current clientele. If anything, there is less competition in that little metal box on your curb than within a web search anyway. More and more consumers and companies are realizing these days that just because you have a website, a Facebook page, and a couple hundred followers on Twitter, does not mean you are a better business or are selling more product than the competition. That’s where traditional means of marketing such as direct mail can come in handy. Not to say that there isn’t a time and a place for a website, Facebook, blogs, etc., after all, how else would you be reading this if that were the case!
If you or your company is looking to use direct mail as one of your marketing efforts, contact Dundee Data Direct today!
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