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Dundee Data Blog > Dundee Data News > All the Right Ingredients

All the Right Ingredients

April 11, 2011 • Dundee Data • Dundee Data News

As I many of you know I have a love affair with food. I love food!! All types of food, appetizers, main dishes, sides, desserts and of yes snacks, especially Cookies! Many people share my love of cookies, how do I know this, because I love making cookies, and sharing them with people. While trying different cookie recipes, and sharing these cookies with people, I have found that people have all sorts of different likes, dislikes, and allergens. So before giving my cookies to people now, I make sure that they are not allergic to any of the ingredients.  I would hate to give a beautiful and tasty chocolate chip and walnut cookie to someone who had an allergy to peanuts.  That would not turn out well, now would it??

 I am sure you are wondering how my love of snacks/cookies relates to what we do here at Dundee Data? Well just like sharing cookies, it is important to know who your customers are, and also specific traits about those customers. It is soooo important, because knowing all sorts of different traits of your customers, It will help you with marketing and retention of those current customers. And it will help you in targeting you marketing to gain more of those people that are your best customers.  That’s really what it is all about while running your business isn’t it?

 Let us help you with this by having us do a profile of your current customers.  We will be able to tell you so many demographics of those customers you will be AMAZED!! We can then help you establish a Very successful marketing strategy  for using this information. Call or Email me today, I will be happy to send you an example of a profile. Like I said you will be amazed an how much you can learn from these profiles.  I look forward to hearing from you!! In the interim have a Most Magnificent Day, and heck why not go enjoy a cookie, and a nice glass of milk!! It is good for the soul!! 🙂

Sincerely, Jules/ jules@dundeedata.com

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