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Direct Mail Auto

When you work in the automobile insurance industry and rely on sales to provide your income, you need every possible advantage you can get. If you have been running a mailing campaign, but seem to be coming up short no matter how good your campaign seems to be, perhaps it is not your campaign that is to blame. Maybe it is more a case of your direct mail auto insurance campaign not reaching the most appropriate demographic and the vast majority of your mailers simply ending up in the trash.

The reality is that if you want your sales to reach their maximum, you need far more than a good direct mail auto insurance flyer. You can create an iron clad, guaranteed to work campaign that might seem to be irresistible to you, but if it does not end up in the right hands you might as well be sending out handmade flyers that simply state “Buy my insurance” as it will do about the same amount of good. If you want to be successful, you must be able to reach the right demographics with your advertising through targeted consumer mailing lists.

Get the Help You Need with Your Direct Mail Auto Insurance Sales Campaign

There are numerous ways you can go about finding the right demographics to send your direct mail auto insurance sales information to, but the most commonly used method is to purchase consumer mailing lists. However, as with most things you buy, you are going to find that there are mailing list providers and then there are targeted mailing list providers. What this means is that you can’t afford to simply pick up the phone book and call the first mailing list company you come across, that is assuming you can even find one in your phone book to start with.

As you look for a direct mail auto list provider, you need to be certain that the company you are planning to deal with is going to be able to not only provide you with usable information, but that it is current. It can prove to be very hard to sell your insurance products to a person who has just purchased their insurance from another company as they are likely to be locked into at the very least an annual contract. You need data that is as current as the NCOA can provide as nothing else will do.

You also need the information on the 3 lead lists to cover far more than just a name and an address. You should be looking for a company that is going to offer targeted mailing lists with information such as make, model, year and the title date. This will make it much easier for you to carefully target your advertising to the appropriate demographics and achieve a much higher conversion rate. At Dundee Data we have been providing premium quality mailing lists to a wide range of customers for over 5 years and are dedicated to supplying you with the most accurate and up to date information available.